Data is King For Four Seasons Health Club Team

Four Seasons Health Club uses a mixture of Textmunication’s features to improve the accuracy of membership data summaries, redevelop departmental communication and ramp up their existing membership flow.

Data is king for Four Seasons Health Club Team

Four Seasons Health Club uses a mixture of Textmunication’s features to improve the accuracy of membership data summaries, redevelop departmental communication and ramp up their existing membership flow.

THEIR STORY


On July 22, 2020 we had the chance to meet with Tim Clark, the corporate sales and marketing director of Four Seasons Health Club. Tim is also is involved with member relations and retention for his club so he is very well versed in the strategies for both growing and retaining their member base. Four Seasons objective was to improve member communication, but in a way that would be impactful, save time, and cut costs. In the wake of the pandemic, Tim and his team at Four Seasons find a resilience strategy to restructure departmental communication, trim marketing budgets, and increase the number of times they communicate to their membership types.

CHECKING OFF ALL THE BOXES AND SAVING COSTS USING SMS

Four Seasons Health Club have been long-term Jonas Software users because of the club management features. Tim expressed how Textmunication’s text messaging API boosted his campaign efforts to all his membership types, helped maintain target ability and even audit his data. Tim said, “Before the pandemic we did not have anything in place that made communication with our membership is easy, at all…” Four Seasons multi-channel marketing strategy was effective, but not really giving them the conversion and awareness they wanted. He needed to make the most out of the marketing initiatives they were directing and managing. They had marketing initiatives on social media, their blog, their website, their mobile app, and even on the radio. Yet, it was just not getting across until Four Seasons decided to compound the effect of their outreach using SMS messaging. “Textmunication just checked all the boxes and makes perfect sense. You can get in front of all of your members very quickly. What I needed was a fast adoption and communication that was being read, having textmunication’s platform was critical…” Tim had a strong marketing plan before they implemented the text message marketing solution, but adding the SMS infrastructure was the vitamin that their marketing program needed.

PURIFYING HIS DATA USING JONAS AND TEXTMUNICATION

When it comes to SMS engagement number validity is a major component to the success of any program. Like they say, data is king right? Tim at Four Seasons Health Club knew this and launched a brilliant initiative to complete what he believes would have been almost a decade of work without the implementation of SMS messaging. “We got the bad numbers report from Textmunication and tagged all of those in our software with Jonas, uploaded the data, and then alerted all those accounts upon check-in so that we could collect updated mobile numbers for all of those members. Just so we can really make sure that our text message platform had solid data…” Tim’s mobile marketing execution is the perfect example of how to bootstrap your data cleansing initiative by combining technology. Tim told us that “Implementing Textmunication has been the best thing bar far that we have done…”

Improved the accuracy of 2,000 out of 10,000 membership data summaries in their database using Textmunication’s advanced number reporting.

In 15 minutes Four Seasons Health Club integrated Textmunication’s automated
SMS suite to reach thousands of
their members.

Four Seasons Health Club uses
Jonas Fitness by Jonas Software.

Inbox Thread Manager               Number Reporting 

Automated SMS Suite                  Keyword Manager

In 15 minutes Four Seasons Health Club integrated Textmunication’s automated SMS suite to reach thousands of their members.

Improved the accuracy of 2,000 out of 10,000 membership data summaries in their database using Textmunication’s advanced number reporting.

Four Seasons Health Club uses Jonas Fitness by Jonas Software.

Inbox Thread Manager                     
Automated SMS Suite
Number Reporting
Keyword Manager

THEIR STORY


On July 22, 2020 we had the chance to meet with Tim Clark, the corporate sales and marketing director of Four Seasons Health Club. Tim is also is involved with
member relations and retention for his club so he is very well versed in the strategies for both growing and retaining their member base. Four Seasons objective was to improve member communication, but in a way that would be impactful, save time, and cut costs. In the wake of the pandemic, Tim and his team at Four Seasons find a resilience strategy to restructure departmental communication, trim marketing budgets and increase the number of times they communicate to their membership types.

CHECKING OFF ALL THE BOXES AND SAVING COSTS USING SMS

Four Seasons Health Club have been long-term Jonas Software users because of the club management features. Tim expressed how Textmunication’s text messaging API boosted his campaign efforts to all his membership types, helped maintain target ability and even audit his data. Tim said, “Before the pandemic we did not have anything in place that made communication with our membership is easy, at all…” Four Seasons multi-channel marketing strategy was effective, but not really giving them the conversion and awareness they wanted. He needed to make the most out of the marketing initiatives they were directing and managing. They had marketing initiatives on social media, their blog, their website, their mobile app, and even on the radio. Yet, it was just not getting across until Four Seasons decided to compound the effect of their outreach using SMS messaging. “Textmunication just checked all the boxes and makes perfect sense. You can get in front of all of your members very quickly. What I needed was a fast adoption and communication that was being read, having textmunication’s platform was critical…” Tim had a strong marketing plan before they implemented the text message marketing solution, but adding the SMS infrastructure was the vitamin that their marketing program needed.

PURIFYING HIS DATA USING JONAS AND TEXTMUNICATION

When it comes to SMS engagement number validity is a major component to the success of any program. Like they say, data is king right? Tim at Four Seasons Health Club knew this and launched a brilliant initiative to complete what he believes would have been almost a decade of work without the implementation of SMS messaging. “We got the bad numbers report from Textmunication and tagged all of those in our software with Jonas, uploaded the data and then alerted all those accounts upon check-in so that we could collect updated mobile numbers for all of those members. Just so we can really make sure that our text message platform had solid data…” Tim’s mobile marketing execution is the perfect example of how to bootstrap your data cleansing initiative by combining technology. Tim told us that “Implementing Textmunication has been the best thing bar far that we have done…”