SMS marketing has become one of the most trusted and effective ways for businesses to reach customers. With open rates reaching close to 98% and instant delivery, text messaging allows brands to connect faster, drive higher conversions, and improve engagement. But before choosing a platform, the most important question is always the same. How much does SMS marketing pricing?
This guide explains SMS marketing pricing. You will learn how different platforms charge, what factors increase the price, and how to compare plans to choose the best option for your business. By the end, you will have a clear understanding of how pricing works and which plan fits your needs.
Understanding SMS Marketing Pricing
Before diving into the platform-by-platform comparison, it’s helpful to understand the general pricing models of SMS marketing and what causes costs to vary.
Typical pricing components
When you look at best SMS marketing platform, you’ll typically find these cost components:
- Monthly subscription / access fee: A base fee you pay each month for the platform access, dashboard, analytics, number(s), etc.
- Message credits / out-bound messages: Usually you pay for how many messages you send (and sometimes receive). Some platforms bundle a number of messages in your plan; others charge extra once you exceed the included volume.
- Extra features: Things like MMS (multimedia messaging – images/videos), two-way texting (replies), dedicated short codes, custom sender IDs, automation workflows, API access these can raise cost.
- Volume-based pricing / tiered model: As your message volume grows (say from hundreds to thousands or tens of thousands per month), the cost per message often drops or you move into a higher tier with a different pricing structure.
- Setup / provisioning / compliance fees: Especially in the U.S., if you use 10DLC, short codes or toll-free numbers, you may have one-time activation fees or monthly regulatory surcharges.
What drives up costs?
Here are some of the common cost drivers you should keep in mind:
- Volume of messages: More messages = more cost. But also more opportunities for discounting.
- Message length / segmentation: If you exceed 160 characters in SMS, the message may split into two or more segments, doubling or tripling cost. One reference notes SMS cost between ~$0.01-$0.05 each and MMS (longer or multimedia messages) cost more.
- Destination / geography: Sending internationally tends to cost more.
- Number type / sender format: Using a short code, vanity number or special sender ID often adds fees.
- Feature set & integration needs: If you need lots of automation, analytics, API integrations, dedicated support, your plan may cost more.
- Over-use / overages / roll-over rules: If you exceed your quota and incur overage charges or the platform doesn’t allow roll-over, cost can unexpectedly rise.
What this means for you
- If you are a small business sending a few hundred to a few thousand messages a month: you’ll likely pay a moderate monthly fee + per-message cost.
- As you scale (sending tens of thousands or more), your per-message cost may go down but your monthly commitment, setup and number costs become more significant.
- It pays to check what’s included in your plan: how many messages, what happens when you exceed them, what extra features cost.
- Keep an eye on cost per conversion or cost per meaningful result rather than just cost per message. A cheaper message may not deliver if the targeting is poor.
SMS Marketing Pricing Comparison – Top 5 Platform
Here we dive into each of the five platforms, summarising their pricing, what they include, strengths & limitations, so you can compare.
1. Textmunication
Textmunication is a growing platform known for affordability, especially for small and medium businesses. Their pricing is clear and straightforward, based on the number of messages you send each month.
Key Pricing Plans
| Plan | Price | Messages Included | Notes |
|---|---|---|---|
| Starter | $25/mo | 500 messages | Affordable for small businesses |
| Advanced | $125/mo | 4,000 messages | Best for growing brands |
| Enterprise | Custom | High-volume | Tailored pricing for large users |
| Additional Fees | — | — | 10DLC: $100 one-time • Campaign Mgmt: $20/mo • Short Code: $1,800 setup + $750/mo |
| Free Trial | 14 days | 10 messages | Try before upgrading |
- Starter Plan – $25/month: Includes 500 messages per month. It is suitable for small businesses that send occasional promotions or appointment reminders.
- Advanced Plan – $125/month: Includes 4,000 messages per month. This tier works well for growing brands that send updates frequently.
- Enterprise Plan – Custom Pricing: Designed for high-volume users who need unlimited or large-scale messaging.
- Free Trial – Textmunication offers a 14-day free trial that includes 10 messages, allowing new users to explore the platform before choosing a paid plan.
Additional Costs
- 10DLC registration fee: One-time $100 per brand
- Campaign management: $20 per month per brand
- Short code setup: $1,800 one-time fee + $750/month
Why Choose Textmunication?
Textmunication is one of the most cost-effective options for smaller businesses. Their entry plan is cheaper than most competitors, and the platform includes essential SMS features such as automation, keywords, and reporting. It is a good fit if you want simple, affordable monthly pricing.
2. EZ Texting – SMS Marketing Pricing
EZ Texting is a popular and well-established SMS marketing platform. Instead of focusing only on message volume, their pricing is based on contact size and credits. This structure may appeal to businesses with larger subscriber lists.
Key Pricing Plans
| Plan | Price | Credits Included | Notes |
|---|---|---|---|
| Launch | $20/mo | 500 credits | Basic plan |
| Boost | $60/mo | Higher credits | For growing teams |
| Scale | $100/mo | Larger credit pool | Advanced features |
| Enterprise | $3,000+/mo | High volume | For large brands |
| Credit Cost | — | SMS = 1 credit, MMS = 3 credits | Overage fees apply |
- Launch Plan – Starting at $20/month: Includes 500 monthly credits. This is ideal for startups that need basic text message sending.
- Boost Plan – Starting at $60/month: Designed for growing businesses that need more automation, more users, and higher credits.
- Scale Plan – Starting at $100/month: For advanced users needing larger contact storage and more messaging volume.
- Enterprise Plan – From $3,000/month: Best for high-volume marketing, large teams, or national brands.
Additional Cost Notes
- SMS = 1 credit
- MMS = 3 credits
- Overage fees apply if you go beyond monthly credits
Why Choose EZ Texting?
EZ Texting is a strong choice for businesses with large contact lists and teams. Their platform includes more advanced marketing tools, but their cost is higher compared to others. It is a good option if you need reliability, segmentation, or enterprise support.
3. SimpleTexting
SimpleTexting uses a credit-based system similar to SlickText but provides more flexibility in choosing your monthly volume.The estimated monthly cost: $39.00/month (plus a one-time carrier registration fee of $4) for the 500-credit tier when billed yearly. You can scale the plan based on your needs, whether you send 500 or 50,000 messages.
Key Pricing
| Plan | Price | Credits | Details |
|---|---|---|---|
| 500-credit | $39/mo | 500 credits | +$4 one-time carrier registration |
| 1,000-credit | $49/mo | 1,000 credits | Flexible scaling |
| 2,000-credit | $79/mo | 2,000 credits | Volume discounts |
| Additional Fees | — | — | Extra users: $20/mo • Extra numbers: $10/mo |
- 500 credits – $29/month
- 1,000 credits – $49/month
- 2,000 credits – $79/month
The higher the number of credits, the lower the cost per message. This works well for businesses expecting consistent traffic.
Additional Fees
- Carrier registration fee: about $4
- Extra users: $20/month per user
- Extra numbers: $10/month
Why Choose SimpleTexting?
SimpleTexting is user-friendly and gives good value for businesses that want flexibility. The ability to add team members or extra numbers makes it great for companies with multiple departments. Pricing is slightly higher than some competitors at the low end, but the platform includes advanced features such as automation, scheduling, and two way chats.
4. SlickText
SlickText is one of the most well-known SMS platforms, and their pricing is easy to understand. They offer many plan levels that scale from smaller businesses to large enterprises.
Pricing Tiers
| Plan | Price | Credits | Details |
|---|---|---|---|
| Basic | $29/mo | 500 credits | All plans include rollover credits |
| Starter | $49/mo | 1,000 credits | — |
| Value | $79/mo | 2,000 credits | — |
| Premium | $129/mo | 3,500 credits | — |
| Pro | $169/mo | 5,000 credits | — |
| Enterprise | $319+/mo | 10,000+ credits | Higher tiers available |
- $29/month → 500 credits
- $49/month → 1,000 credits
- $79/month → 2,000 credits
- $129/month → 3,500 credits
- $169/month → 5,000 credits
- Higher tiers available: $319/month for 10,000 credits and more
Every plan includes:
- Unlimited contacts
- Live customer support
- Free incoming messages
- Rollover credits
Why Choose SlickText?
SlickText is a strong choice for businesses that want predictable pricing. The rollover credits help you save money if your message volume changes each month. It is especially helpful for seasonal businesses where traffic goes up and down.
5. Textedly
Textedly offers simple plans based on messages per month rather than credits. This makes it easier for beginners to understand cost without calculating credit usage.
Pricing Examples
| Plan | Price | Messages Included | Notes |
|---|---|---|---|
| Basic | $29/mo | ~500 messages | Easy message-based pricing |
| Bronze | $49/mo | ~1,000 messages | — |
| Plus | $79/mo | ~2,000 messages | — |
| Enterprise | $125/mo | ~3,500 messages | — |
- Basic – $29/month: Includes about 500 messages per month.
- Bronze – $49/month: Includes about 1,000 messages.
- Plus – $79/month: Includes about 2,000 messages.
- Enterprise – $125/month: Includes around 3,500 messages.
All plans include unlimited contacts and free incoming messages.
Why Choose Textedly?
Textedly is great for small to medium-sized businesses that want simple, easy-to-understand pricing. The plans are straightforward and affordable, making it a good pick for beginners.
Final Thoughts
Understanding SMS marketing pricing is essential before choosing a platform. The cost often depends on message volume, contact list size, and extra features. Textmunication offers the most affordable entry plan, while SlickText and SimpleTexting provide flexible scaling. EZ Texting is strong for enterprise needs, and Textedly is ideal for simple usage.
Compare your monthly message volume, marketing goals, and feature requirements. With the right platform, SMS marketing can become one of your most effective and affordable with smart communication channels.
