Have you ever thought about branding your own mobile marketing solution? You know with your brands perspective, competitive advantage and consumer sentiment. It would literally look and feel as if it were your company's very own proposition. White labeling has become...

Keyword marketing has become an SMS marketing technique that has withstood the test of time. Some of the earliest uses of keywords and key phrases in SMS marketing strategies can be seen in the late 1990s following up to the earlier 2000s. Here we are 20 years later...

Referral marketing is instant and direct when using SMS messaging and can be a great opportunity for your business to leverage positive consumer experiences. It is important to think about brand experiences that inspire social impacts. Consumers love to connect with...

Reporting in text marketing systems matters just like it does for every other area in your marketing mix that you gather information from. The purpose of reporting is to communicate information that is being collected so we can understand how close we are to reaching...

Gamification encourages engagement and participation which is the cornerstone to all campaign objectives. Gamification can be understood in your marketing practices as a game-like design element. This can take many forms depending on the tool you are using. With...