Read on to explore reasons on why your business needs text messaging in its marketing mix arsenal.
We live in a customer-centric world. Retaining clients is as important as bringing in new clients. New clients are hard to find and acquiring them can be costly. Mobile marketing is a great tool to engage, retain and provide loyalty. A recent survey by the Harris Interactive Poll stated that 64% of consumers are likely to have a positive perception of companies that offer communication via text (Source).
Smartphones have turned into an ecommerce solution for consumers with the use of text and chat apps. More and more businesses are turning to mobile marketing due to 97% read-rates and a cost-effective solution. The ROI is quick and the messages are received by those who want to receive them. Below are key focus areas of SMS marketing.
1) Huge Market Base:
More than 22 billion texts are sent daily. Text messaging is the most used data service in the world. About 80% of Americans text regularly with more than 6 billion texts sent daily.
2) Quick Reach of Customers:
The average open-rate of text messages is 97% and 95% of the texts are opened within three minutes.
3) Response Rate:
Average response time for a text message is 90 seconds. Text messages have a 45% average response rate.
4) Positive Perception:
65% of consumers favor companies offering communication via text messaging.
5) Consumer preference:
The average consumer sends 72 messages per day, which includes app-to-app messaging. 90% of consumers prefer texting over calling and e-mail. They prefer texting for scheduling or changing appointment or confirming reservations.
6) Texting by Age:
Teens text 91% of the time. Adults under the age of 45 receive and send 85 texts daily. Adults between 45 and 54 years send and receive 33 texts a day, while those over 55 send and receive 16 texts a day.
7) Professionals Preference:
80% of professionals use texts for their business purposes.
8) Cost Effective:
The cost of Texting is low compared to other communication methods. Direct mailers are expensive and emails are only opened 18% of the time.
Are you interested in mobile marketing for your business? Contact your Textmunication Texpert for more information on how your business can grow with mobile marketing.