The Energy Club leverages Textmunication’s integration with with Jonas Fitness to improve member retention and engagement

The Energy Club has used a variety of member engagement strategies over the past 30 years. Although the experience was different when they used a tool that was integrated and automated with their CRM. Here is their story on how they used Jonas Messaging, Textmunication’s white label with Jonas Fitness to stay open during the pandemic and exceed membership sales.

The Energy Club leverages Textmunication’s integration with Jonas Fitness to improve member retention and engagement

The Energy Club has used a variety of member engagement strategies over the past 30 years. Although the experience was different when they used a tool that was integrated and automated with their CRM. Here is their story on how they used Jonas Messaging, Textmunication’s white label with Jonas Fitness to stay open during the pandemic and exceed membership sales.

THEIR STORY


On January 21, 2021, we had the opportunity to speak to Sheryl Egan-Olaivar who operates and manages The Energy Club beside her husband Frank. The Energy Club is located in Long Beach, Mississippi and has been in operation for 30 years since 1989. The Energy Club has been through very turbulent times from Hurricane Katrina as Sherly explained. “Business has survived hurricane Katrina, Mississippi oil spills, 911, and the stock market crisis.” Sheryl and her team’s experience over the years has given her organization the chance to try out many strategies and products. Jonas Messaging proved to be a pivotal tool for them because although they are not the biggest organization, the integration brought qualities to their workflow that allowed them to scale.

DATA INTEGRITY AND ACCURACY WITH THE INTEGRATION

The Energy Club has been using Jonas Fitness software for their member management data hub. She told us that when she found out that they were offering an integrated text messaging solution she was really willing to give it a try because the tool she was using currently was too much for her and her team to manage. She told us, “I did have previous experience with another platform that had email and text to contact our members that we were using right when the pandemic started. The way that the platform worked was similar, but the issue was that it did not update every 24 hours.” The Energy Club eliminated two issues with the implementation. The first was managing the data integrity. Being in business for over 30 years and collecting data can be a bit tricky because as she told us, “If you think about it 31 years ago we didn’t have cell phones.” The second was keeping that data streamlined for accurate communication. The integration helped the Energy Club clean up a lot of data that was not usable such as landlines that were associated with member profiles.

GROWING THEIR MEMBERSHIP BASE

The integration’s support on retention and data integrity would eventually amount to momentum in their sales initiatives by boosting profitability. Sheryl and her team are definitely well versed with campaign strategy and the Jonas Messaging integration supplemented that evidently. The Energy Club hosted an open house referral campaign to bring the community together safely and let them know about updates that they have invested in their club. She told us, “Since we have been here so long, every year we renovate, update and add new things so some people who have been members 10 – 15 years ago, they have not seen the new layout and features.” They had a lot of opportunities that existed in their current membership database. Even though the effects of COVID have really changed consumer sentiment towards the club experience, she talked about how she used her text marketing strategy to explain their control measures and also offer a promotional incentive. The turnout was greater than she expected and told us, “We had 9-10 enrollments alone from one event and more membership sales in January than we have had in previous years!” The Jonas Messaging integration not only helped The Energy Club achieve its social targets for engagement but also surpass their growth target for enrollment and sales.

The Energy Club uses Jonas Messaging to get more enrolment and membership sales than they have had in previous years

The Energy Club uses Jonas Messaging, Textmunication’s white label with Jonas Software

Appointment Reminders             Mobile Scratcher

Automated SMS New Member Alerts

Automated SMS Prospect Alerts 

The Energy Club uses Jonas Messaging to get more enrolment and membership sales than they have had in previous years

The Energy Club uses Jonas Messaging, Textmunication’s white label with Jonas Software

Appointment Reminders
Automated SMS New Member Alerts 
Automated SMS Prospect Alerts
Mobile Scratcher

THEIR STORY


On January 21, 2021, we had the opportunity to speak to Sheryl Egan-Olaivar who operates and manages The Energy Club beside her husband Frank. The Energy Club is located in Long Beach, Mississippi and has been in operation for 30 years since 1989. The Energy Club has been through very turbulent times from Hurricane Katrina as Sherly explained. “Business has survived hurricane Katrina, Mississippi oil spills, 911, and the stock market crisis.” Sheryl and her team’s experience over the years has given her organization the chance to try out many strategies and products. Jonas Messaging proved to be a pivotal tool for them because although they are not the biggest organization, the integration brought qualities to their workflow that allowed them to scale.

DATA INTEGRITY AND ACCURACY WITH THE INTEGRATION

The Energy Club has been using Jonas Fitness software for their member management data hub. She told us that when she found out that they were offering an integrated text messaging solution she was really willing to give it a try because the tool she was using currently was too much for her and her team to manage. She told us, “I did have previous experience with another platform that had email and text to contact our members that we were using right when the pandemic started. The way that the platform worked was similar, but the issue was that it did not update every 24 hours.” The Energy Club eliminated two issues with the implementation. The first was managing the data integrity. Being in business for over 30 years and collecting data can be a bit tricky because as she told us, “If you think about it 31 years ago we didn’t have cell phones.” The second was keeping that data streamlined for accurate communication. The integration helped the Energy Club clean up a lot of data that was not usable such as landlines that were associated with member profiles.

GROWING THEIR MEMBERSHIP BASE

SMS messaging has a reputation for being the hallmark for short form communication. Short form is perfect for the 160-character medium. If you have a campaign, make it concise, short and sweet. Jordan tells us, “One thing we like to do as well is, any newsletter that we send out, with a text you can only send out so much information, right? So, we usually just include a link to our newsletter and that helps our newsletter get a lot of views just right from someone’s mobile phone.” Now that is using the benefits of text message marketing open rates to your advantage. Text messaging is reported to be one of the most used features of our mobile phones. Which makes it perfect for keeping your target audience aware and closer to your brand.