SMS – The Best Disaster Communication Tool

Written by Juleon

September 22, 2017

Authors: The Textmunication Team | September 22, 2017 | 4 min

Many are left in a difficult situation after this devastating series of hurricanes. The amount of effected scales extremely high, which is why quick and fast communication is crucial. The purpose of this piece is to outline some of the reasons why text messaging not only can be used a business tool, but also a humanitarian one. Please read on to find out why text messaging is the best communication tool in these times.

Mass text messaging, apart from being helpful for businesses, is the ideal tool for disaster management. Even though people and government are prepared for a natural disaster, it’s always a time of distress. The consequence of the disaster results in people searching for assistance, whether in the form of donations, supplying food items, monetarily or physical aid. People are instantly aware of the disaster and urged to provide relief and support to the affected individuals through SMS.

Before digital technology, offering relief support used to take weeks and sometimes even months to arrive at places affected by disasters like tornados, hurricanes, Tsunamis, earthquakes, and floods. With SMS, offering disaster support and aid is quick and convenient. Through texting, people can easily participate in relief efforts and make donations.

 

Ensure Quick and Effective Support with Text Messaging

 

When it comes to handling crisis situations, time is extremely critical. It necessitates the use of an emergency alert system that can instantly grab the attention of the community. Today, no one is without a mobile phone, and everybody knows how to read a text message.

Text messages can be the right step for emergency management. The government and aid providers can easily organize their contacts into special groups where they can implement a campaign for quick support. For instance, a school can have their contacts separated from parents and faculty, whereas businesses can organize by ranks in the company or department. You can select the mode that works ideally for your community, organization, and business.

There was a time when text messages were regarded solely as tools for businesses searching for ways to enhance their business and lure more customers towards their brand. But today, text messages are also serving as an aid for an auto response – providing a simple and inexpensive way of donating and helping people in the disaster.

 

Mass Text Messaging Makes it Simpler

 

According to United Nations reports, global mobile subscriptions are expected to reach seven billion very soon, with developing countries in Asia and Africa seeing the fastest growth. With millions of people having their mobile phones with them at all times, making donations is easy and convenient. Apart from making the entire donation process easier, mass text messaging also makes it simpler to know about a disaster and learning about its new developments through an exceptionally user-friendly method. When an emergency occurs, you are ready to relay important messages in seconds.

With the use of SMS campaigns, it is easy to text stories and updates. The use SMS for helping in a disaster will allow large numbers of people to act and will quickly text to donate!

Textmunication can help with SMS marketing strategies, automated SMS, and campaigns for disaster alerts. Click here to learn more.

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1 Comment

  1. one of the best tools a nonprofit can have in its marketing mix is texting, actually. Texting and mobile giving are so powerful that it’s amazing these technologies are still so underrated in the nonprofit community. SMS, for example, is truly a cinderella technology for nonprofits and social enterprises.

    Texting is cheap, fast and easy. Has almost zero barrier to entry. And is built into every phone. People in lower-income communities, not just in the U.S. but around the world, have been utilizing SMS to give to charity.

    We’ve been helping nonprofits use text messaging to raise funds since 2008. We offer a text to donate service that is affordable and effective. Learn more https://www.gmg.cm/

    Reply

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