RAINTREE ATHLETIC CLUB TELLS US HOW 

JONAS MESSAGING SCALED THEIR COMUNICATION

EFFORTS USING AUTOMATED TEXT MESSAGING

SOLUTIONS.

RAINTREE ATHLETIC CLUB TELLS US HOW JONAS MESSAGING SCALED THEIR COMMUNICATION EFFORTS USING AUTOMATED TEXT MESSAGING SOLUTIONS.

FEATURES USED

AUTOMATED SMS: REOCCURING CAMPAIGNS, BIRTHDAY ALERT, WE MISS YOU ALERT, NEW MEMBER ALERT, PROSPECT ALERTS, BILLING ALERTS

KEY RESULTS

3,751 BIRTHDAY ALERTS SENT

6 AUTOMATED SMS ALERTS ENABLED

CLUB MANAGEMENT SOFTWARE

JONAS FITNESS COMPETE SOFTWARE

LOCATIONS

2

WEBSITE

FEATURES USED

KEY RESULTS

CLUB MANAGEMENT SOFTWARE

LOCATIONS

WEBSITE

AUTOMATED SMS: REOCCURING CAMPAIGNS, BIRTHDAY ALERT, WE MISS YOU ALERT, NEW MEMBER ALERT, PROSPECT ALERTS, BILLING ALERTS

3,751 BIRTHDAY ALERTS SENT

6 AUTOMATED SMS ALERTS ENABLED

JONAS FITNESS COMPETE SOFTWARE

2

Improving corporate social responsibility through SMS

Would you give me a quick overview of Raintree Athletic Club, describe your role and your team?

On May 24th, 2019 we connected with Valerie Craig about how they are finding success using SMS and how the medium has become a big part of their engagement strategy.

Valerie told us, “We are a full service health club and have two locations. One branded as Raintree Athletic Club and the other is Alive by Raintree. We use Textmunication for both clubs. I am the marketing Manager here. I over see a pretty small team and anything as far as advertising to our members, prospects and people in the community. We do a lot of community events as well, so a lot of times the team is in the community to build our membership base and build connections.”

Can you share some details about the implementation experience surrounding the text messaging program for your members?

We wanted to know more about the implementation process for Raintree Athletic Club and learn if there were any challenges along the way. Valerie stated, “As far as members go, we use a lot of the Auto SMS features like birthday alerts and have several new member text messages set up. We also have anniversary alerts set up for the current year. We have been sending a lot of communication through our campaigns and using it to send bring awareness to ongoing offers. We haven’t started to brand our keywords around the club just yet, but it is apart of our implementation road map for our prospects in the future. We really plan to use the software in every way we can. As of now are really leveraging the benefit of the automated capabilities that Jonas Messaging offers. When someone signs up they get a follow up series of text messages. It is one of the ways we begin the relationship with members.”

This insight by Valerie really supported the uptime that the software integration delivers because of Textmunications app connection with Jonas Compete. This gave Valerie and her team the ability to divide their focus and put more time into developing their multi-channel promotional strategy. That is one of the huge benefits of text messaging is that it can be leverages to empower all other ongoing marketing efforts.

Can you reflect on a story about a campaign or effort using Jonas Messaging and the observed results?

“We do use manual campaigns quite a bit for prospects. We’ll do end of the month pushes where during the last three days of the month we will offer $0 enrollment to a certain group of prospects that have visited in the last month or in the last 6 months. Over at our Alive by Raintree club we do a promotion once in awhile called choose your enrollment, where the enrollment fee that the new member pays goes directly to a local charity of their choosing. Like we actually have one coming up this month in May called the Vegetable Connection that does crop shares and connects families in need who don’t necessarily have the budget to get fresh vegetables that are farmed locally.” Raintree Athletic Club understands that the brand creation is more than about spotlighting health club features. It is also about finding ways to align with the community as well and use the medium to empower their corporate social responsibility. She adds on by saying “It is something that really sits within our purpose and company culture here. It is about building those relationships and giving back so if we can use it to get members in the door then we can use it to give back to the community. Might as well do both.”

What is your favorite feature of the Jonas Messaging and why?

Jonas messaging comes with a full array of out of the box features for marketing teams to leverage, but we find it inspiring that there are always certain ones that resonate a bit more from operator to operator.

Valerie told us, “We like the automation feature and we really like the dashboard as well. We like how we are able to immediately see what has been going out and the data of the text program that is being tracked. We do use the campaign feature a lot and out of all the areas of the software probably what I have used the most because the auto is auto. It kind of just goes to work for us and we review the reports.”

Talk about set it and forget it…

Can you tell me about the mission and promise Raintree Athletic Club aims to deliver?

Valerie told us, “Our Purpose at Raintree and Alive by Raintree is to Inspire Growth and Impact Lives. Everything we do is with that purpose in mind”. At Textmunication we think this is an important question to ask because we believe that performance and numbers are not the only reason why marketing teams seek our product, it also has to do with how our brands can come together to help them fulfill their promise.

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TERMS OF SERVICE | PRIVACY POLICY |  ACCEPTABLE USE POLICY | API SERVICE LEVEL AGREEMENT COPYRIGHT © 2019 TEXTMUNICATION HOLDINGS, INC. ALL RIGHTS RESERVED.
TERMS OF SERVICE | PRIVACY POLICY | ACCEPTABLE USE POLICY | API SERVICE LEVEL AGREEMENT
COPYRIGHT © 2019 TEXTMUNICATION HOLDINGS, INC. ALL RIGHTS RESERVED.