Authors: The Textmunication Team | April 9, 2018 | 5 min read.
When it comes application to mobile engagement there is some important acronyms and terminology that would be helpful to memorize. Two important terms that you may find mentioned regularly are MO, which means Mobile Originated and MT, which stands for Mobile Terminated.
More specifically these terms are important in discussions that you may have in retrospect about an SMS marketing campaign. You may be with your marketing team analyzing your most recent campaign performance and your team may talk put forth questions such as “How many total MO responses did we get for the most recent campaign? So what exactly does that mean? First, let’s review their definitions more extensively, then we can also talk about an example.
What is an MO Message?
As we stated earlier the term MO stands for “Mobile Originated”. This is a type of message that can be understood as a text sent to a mobile marketing platform or web application. So what kind of terms are used from the subscriber’s side to communicate with a web app? Words like STOP, HELP, YES and NO. For example, when you are opting into a keyword, like when texting DEMO to 52236, that message can be seen a “Mobile Originated” opt-in. We are pretty certain you have seen many keyword opt-in call to actions for SMS marketing campaigns, but as a refresher you can check out some of these examples on our site. If you were to opt into any of these, the message you send to communicate to that SMS provider can also be seen as “Mobile Originated” message. SMS platforms generally timestamp these types of messages into their systems for record.
What is an MT Message?
MT is very similar, but the inverse of MO. As mentioned MT stands for “Mobile Terminated”. This is a type of message that can be understood as a text sent from a mobile marketing platform or web application like Textmunication’s web app SAM! MT messages are basically any and all messages in your campaigns that are sent to your subscriber’s mobile phones. Let’s say you get a notification on your phone from a dedicated or vanity shortcode. Well, that was an MT! Similarly, web application generally timestamps these types of messages too.
So get MO’s so you can send MT’s!
Hope this helps.