April 9, 2018 | 5 min read
When it comes application to mobile engagement there is some important acronyms and terminology that would be helpful to memorize. Two important terms that you may find mentioned regularly are MO, which means Mobile Originated and MT, which stands for Mobile Terminated.
These terms are important and may come into play during discussions that you may have about an SMS marketing campaign once it is completed. You may be with your marketing team analyzing your most recent campaign performance and your team may put forth questions such as “How many total MO responses did we get for the most recent campaign?” What exactly does that mean? First, let’s review their definitions then we can talk about some more examples.
What is an MO Message?
As we stated earlier the term MO stands for “Mobile Originated”. This is a type of message that can be understood as a text sent to a mobile marketing platform or web application. Here is a little trivia question! What are some standardized keywords that subscribers may commonly send to an engagement platform or SMS gateway? Well, the answer is words like STOP, HELP, YES and NO. For example, when you are opting into a keyword, like when texting DEMO to 52236, that message can be seen a “Mobile Originated” message to the application telling it to opt your mobile number into the system. We are pretty certain you have seen many keyword opt-in call to actions for SMS marketing campaigns, but as a refresher, you can check out some of these examples on our site. If you were to opt into any of these, the message you send to communicate to that SMS provider can also be seen as “Mobile Originated” message. SMS platforms generally timestamp these types of messages into their systems for the record.
What is an MT Message?
MT is very similar, but the inverse of MO. As mentioned MT stands for “Mobile Terminated”. This is a type of message that can be understood as a text sent from a mobile marketing platform or web application like Textmunication’s web app SAM! MT messages are basically any and all messages in your campaigns that are sent to your subscriber’s mobile phones. Let’s say you get a notification on your phone from a dedicated or vanity shortcode. Well, that was an MT! Similarly, web application generally timestamps these types of messages too.
So get MO’s so you can send MT’s!
Hope this helps.