Referral marketing is instant and direct when using SMS messaging and can be a great opportunity for your business to leverage positive consumer experiences. It is important to think about brand experiences that inspire social impacts. Consumers love to connect with their friends and family about brand experiences that they remember such as memorable marketing incentives or interactive purchases that stimulated emotion. If your product brings delight to your consumers why can’t it do that for their friends. It can and we will explain how it is done and how effective it can be using SMS messaging.
Let’s explore how easy it is to create a referral marketing strategy using SAM and also why referral marketing is so important to your brand perception.
Creating a referral program
With SAM, referral marketing is made easy with our smart automated referral feature. Platform operation to create a SMS message referral program is made simple.
For our visual learners, check out this video on how to create a referral program using SAM.
First, operators need to give their referral program a name. This will be displayed on the webform they receive a link to so make sure it is relevant to the reason you are hosting your referral program.
Second, operators have to create a description. This will also be displayed under the referral program name. Usually a motivating message is advised to get them to complete the form. You know what gets your consumers going.
Third, operators have to fill out the message body. The message body is the message that the person being referred will receive as a verification for their completion. Our best practice here is to tell operators to grace their recipient with a thank you message with steps on how they can redeem their offer for the completion of their referral.
Fourth, operators have to set an expiration date for how long the referral program is being hosted.
Fifth, operators have to select specific fields they want the referrer to fill out. These include phone number (bread and butter), email, name, birthday, gender, marital status address, postal code, city, countrystate the webform select the fields that they would like to collect
Lastly, after you have sent the campaign, operators want to check the referral campaign reporting to convert the new referral data you have to be used in future campaigns.
Now that you know how easy it is to create a referral program using SAM. Let’s explore reasons why referral marketing using SMS messaging is important.
Brand image points
When a consumer has a positive brand experience they are willing to share that with others. That shared sentiment can make your brand image some points. If you come to think about it, the foundation of a brand’s loyalty is built on community.
Appeals to your clients image
When you select a specific consumer to refer someone else for a product or service opportunity with your brand. It shows that you value their perspective and opinion. That can have positive consequences between that consumer and their brand loyalty to your business. It is always more cost effective to keep the same consumers than going after new ones.
Referrals close deals faster
The reality of the sales cycle comes with a lot of consistency and creativity. Some sales scenarios take 5 engagements and some take more or even less. Although, if you research referral rate benchmarks by industry, product and service. You can see that referrals help close deals faster. Why? Well, there is already an established relationship between your consumer and that can trickle into the relationship they have with their friends in family if you make your consumer an evangelist.
Want to create your own referral marketing program using SMS messaging? Hire SAM.
Reporting in text marketing systems matters just like it does for every other area in your marketing mix that you gather information from. The purpose of reporting is to communicate information that is being collected so we can understand how close we are to reaching a desired outcome and also to know exactly what to do next. That is really what defines actionable insight and how we are trying to deploy it within our system.
Report types you get with SAM
SAMs reporting purpose and style is meant to serve the text marketing practitioner and may have a little bit of a learning curve when it comes to understanding exactly how it contributes to the development of your text marketing system. Although, the intention is still the same. Here are the reporting types you are given with SAM:
Campaign reporting delivers a super user friendly library of all the manual campaign activity that is conducted on the platform level. Here you can easily see all your campaigns, the total amount of contacts you have reached and the total amount of deliveries.
Referral reporting gives users the ability to see all referral activity that is sent from the system as well as all the information that is recorded in the webform that is submitted.
Scratcher reporting shows users scratch card statistics such as how many messages were delivered, to whom, what the message was, how many played, how many lost and how many As well as the source of the campaign which essentially explains who
Auto-SMS reporting gives users insights on their automated messaging statistics in two dimensions. The first is on the automated message the status of the messages activity that goes out and the count. Second is on details of the recipient who was reached, the message, whether they are opted in or out of the program as well as the type of automated alert that they were sent. This data can either be selected on a specific day or in a range.
The rewards reporting has manually and automated reporting functionality, but they essentially tell our users the same thing. This feature is built around Textmunication loyalty reports toolkit which supports user retention and rewards customer journey. This report gives insight on check-in and reward messages that go out of the system.
The disclaimer reporting describes the amount of disclaimers that go out of the system and takes statistics similarly to the Auto-SMS reporting. Again users get to see the disclaimer message status and count. They also get to see the details of the recipient who was reached, the message, whether they opted in or out of the program as well as the type of automated alert that the disclaimer was sent with. This data can either be selected on a specific day or in a range.
URL click reporting
The URL click reporting is one of our best engagement measurement tools. System generated links that are embedded in SAM’s URL shortener allow users to see important click reporting insight such as the type of campaign that the link was sent from, the details of the system generated URL, how many clicks it got and the time stamp on those clicks for specifics. This data can only be viewed in a range.
The detailed reporting module is split into two sections, detailed and summary. If detail is selected, the reporting feature gives our users specific subscriber insights regarding the detailed MT and MO activities that are rehearsed in the systems for either all or a nominated MT type. If summary is selected then you get a state overview of the amount of messages that were both sent and received by the system. As well as a quick rendering of the statistics in a visualization. This data can only be viewed in a range.
The custom reporting module is a powerful interface for all your messaging stats. You can generate multiple types of reports by creating different combinations of reporting agendas. The feature allows our users to select a campaign category, a time period which is either daily, weekly or yearly, and a detailed or summarized report type. This section also displays a quick overview of the account overview for the current month which includes important lead generation insight such as keyword opt-ins, loyalty reward opt-ins, web form opt-ins, total opt-outs, disclaimers and more.
Interested in using SAM’s reporting feature to improve your text marketing system? Click here.
Gamification encourages engagement and participation which is the cornerstone to all campaign objectives. Gamification can be understood in your marketing practices as a game-like design element. This can take many forms depending on the tool you are using. With Textmunication’s SMS messaging application SAM you can now offer your mobile audience a more interactive experience for time-sensitive offers, promotions, contests and sweepstakes by using our mobile scratcher.
Textmunication’s Mobile Scratcher
You may be thinking, how is Textmunication changing the game? (No pun intended). We recently launched our mobile scratcher which adds a mysterious component to your promotions by sharing them behind a digital scratcher. Just like the mega millions playslip, they will have to scratch to see what prize lies behind.
Want to give our mobile scratcher a try? Hire SAM now.
Gamification research with campaign strategies show really interesting metrics about the implementation of this concept in various methods. Of course one of the most important ones being conversion. Conversation rates improved by 700% for marketing teams that implement game-like design elements into their marketing campaigns (Finance Online). Thats a lot of upside and could probably be the extra boost your campaigns need to be successful.
Create a more meaningful experience
The opportunity that is created when you use the mobile scratcher is a more memorable and deeper brand experience. That is what it is all about, creating more memorable experiences between your consumer and your brand. Plain text gets the job done, but it is more fun if the recipient gets to take advantage of the interactive gestures that makes the smartphone experience so magical.
The automated SMS affect
Automated SMS (text messaging) communication is proven to increase communication efficiencies within your business. Why? Well it allows your team to focus on tasks where human involvement is really needed. That’s the great thing about SMS marketing automation. When you hire SAM you can automate specific communication scenarios between your business and your consumers using SMS messaging. In reality each task has an allotted amount of time needed to complete, so it all adds up. It is best to set it, forget it and let it go to work for you. Let’s review some of the benefits of SMS automation.
In our data driven era, accuracy is a priority when sending information. Automated SMS technology supports the transaction of information because it can be costly and time consuming to manually target certain information. Whether it is regarding account information, billing updates, security alerts and more. It is important that your business has the ability to do it at scale and with accuracy.
A lot of resources have to be allocated to monitor all of the relationships you have with your consumers one by one. Which is why automated SMS helps with retention strategies that nurture your customer relationships for you. You want to inform your consumers about a time-sensitive promotion, exclusive offer, or other important news. Schedule and automate the communication so while it’s happening your team can invest in other areas of your business.
Click here to read about how automation is helping Textmunication’s clients.
Trigger and segment-based automation
Automated SMS functions on triggers and actions around specific events. That is the magic behind it all. As a business owner or manager, you have seen first hand which type of communication is needed based on specific consumer interaction. Think consumer initiation if you feel that you still have a growth curve in this area. That great thing about triggers is they can lead to one-on-one communication, an onboarding series or a relevant offer that is based off re-engagement.
The marriage between integration and automation
Automated SMS communication strategies is a huge piece of the pie, but it even works better if you are integrating the system into others. For example, your CRM, your website, your social media channels, your email marketing campaigns, your PPC strategy, SEO and more. Finding the process automation and integration flow that works for your business can take some research and critical investigation. You may need to trial the layout of a system to proof the concept and validate if it is working for you. Although, finding the right piece and putting them together is what makes your business unique.
Click here to try out automated SMS for your business using Textmunication.
When you hire SAM you can set an existing toll free number (TFN) and turn it into a long code (LC) that you can use to send and receive messages from your SMS marketing software.
What exactly does that mean though? We break down the value of turning your business phone number into a long code and how easy it is done with Textmunication’s SMS marketing software SAM.
Saving the time to convert
Do you currently have a business phone number that you have branded in the digital landscape? Like on your google my business page, yelp, website, intermediary vendor or other online directories? It could take some resource to update all of those areas if you wanted to either use a short code or a long code for your SMS marketing program. Before we move forward it would be important to define some new terms.
What is a toll free number (TFN)?
A toll free number is basically a 10-digit number that can be dialed without any charge to the person placing the call. You probably already have a TFN, all companies use this format because they want to encourage consumers to call them. The other benefit is that the business gets to create a vanity number which essentially is any sequence of numbers available that the business can use. Generally it is something that is easy to remember.
What is a long code (LC)?
A long code is basically a 10-digit number, but in the context and SMS marketing literacy it describes the 10-digit number that can be used to send and receive messages from SMS marketing software.
Textmunication SMS marketing software is called SAM. Click here to learn more about it.
Deciding between a short code and a long code
Depending on your SMS marketing strategy, there are reasons why it makes more sense for you to choose a long code. Long codes typically are free or less expensive to provision than a short code. The short code provision process requires more guidelines between aggregators and network providers for one really important reason. With short codes you can send mass campaigns so there needs to be more policy behind the activation process to know that you are not going to SPAM consumers. Long codes allow you to only send one message per second so if you are trying to send mass campaigns, this option may not be for you. Although if you are looking for singular engagement and a tool that can library all those interactions in one place, then a long code is the perfect solution for you.
Now that you understand what a toll free number is and what a long code is you probably see how useful it could be to convert your TFN into a long code. That way all you have to do when you brand your SMS marketing long code for consumer interaction, you can save the time and resource on implementing your program so you can scale even faster.
Ready to convert your toll free number into a long code? Click here to get started.
Textmunication brings you Text Talk December, our monthly newsletter where we present the latest news on our software advancements, hand selected industry insights and other important topics regarding text message marketing. What a year it has been for us all right? First and foremost we would like to pay a huge thanks to essential workers on the front-lines and all that are supporting. We understand that this is a newsletter about marketing technology and why it is important to the world, but so is sharing the value of humanity.
At the end of the year, our team rallies together to spend time thinking about our journey; what our loudest customer callings are, how we can keep evolving our answer to that feedback and the involvement Textmunication has to empower the communities and corporations we serve. We are excited to welcome 2021 and all opportunities that are on the horizon.
In brief we will cover:
- Software enhancements
- ROI Calculator
- SMS in 2021
Parent account URL click reporting advanced
We have advanced the URL click reporting to make feedback more seamless. Now from the parent account of a multi-location setup, users are able to go a step further and get a full summary of engagement metrics. All you have to do is nominate a parent account and the metrics for child accounts will all be available. Reporting should be easy so you can get back to work.
Short URL creator added
We added a short URL creator in the tools section which also features a library of all the short URLs you have created in your account. Now we added a drawer so users can access them whenever they need to.
Opt-outs reporting summaries
We have made it easier to see who has opted out of your group. Navigate to the subscriber section of SAM, select the group and that information is available amongst other important list summary information.
ASF RESTful integration prospect, members, scheduler API
We have advanced the integration we have with ASF to bring you super cool automated features for prospects and members! If you or anyone you know uses ASF let them know that Textmunication has the best SMS API for ASF payment solutions users on the market!
Create custom fields for web forms
We have given users the freedom to create custom attributes and use them in their web forms to collect more data. Segmentation in theory is target ability so let your creativity wander and see how specific data points can yield return.
Show or hide keyword opt-ins in Inbox section
The inbox feature was a mix of all types of recipients responses, but we found that it would be easier if users had the ability to control the content in their inbox. if we gave them the ability to remove keyword opt-ins. Now you can filter out keyword opt-ins so users don’t confuse that info with actual dialogue.
Offers campaign type added
Welcome the new campaign type called offers! Again, offers allow you to add a rich component to your text message marketing experience so you can welcome your recipients to a campaign using an interactive URL that gives you the ability to add an offer expiration date as well as additional copy. Oh yeah, we also added a “add offer url to message body” shortcut so you do not have to leave your campaign to find the SAM generated short URL.
File size description added
By popular demand we just had to add this directory, but let it be known that the maximum file size for an upload is 20MB in any section of SAM.
Our team just launched our ROI calculator! It is not like any ordinary calculator or contraption. We hand selected variables that we believed were dependent on the success and return of your text message marketing practices. What is more important, the cost or the return? Well we know one thing. It helps to know the expected return so you and your team can understand the risk mitigation involved with the investment.
Our mobile engagement platform SAM connects the relationship between your contact volume, promotional frequency and expected revenue per conversion.
Now you can learn the increase in annual revenue and how much you can save on operational costs when you deploy your SMS marketing strategy with Textmunication. You can check it out here.
SMS messaging will go through a lot of changes next year. As we start the new year off in an era that involves an emphasis on virtual experiences. Businesses will be looking for ways on how they can become competitive and take a step further in how they are designing their direct communication strategies.
That very principle is how we are designing SAM. Smart automated messaging means more than instant and direct engagement. Although, those qualities that have ignited the way for all the innovation we have been able to bring to market today.
You may be thinking, how will artificial intelligence exploit new opportunities with SMS marketing? Our current roadmap with SAM will push the limits with SMS engagement in 2021 by leveraging artificial intelligence, the messaging infrastructure that the protocol is built on, and content interpretation. The goal has always been the same. How can we supercharge the communities and help teams pursue more effective and impactful forms of outreach At Textmunication we believe we have the answer to that and we are just getting started. That is all for this newsletter ladies and gentlemen. Until next time and as always, happy texting and happy holidays!