Smart Automated Messaging is coming to IHRSA this year. It is convention season in the health and fitness industry and tomorrow one of the biggest trade shows in the nation and is being hosted by IHRSA for the 38th time.
What is IHRSA?
IHRSA is a global community of health and fitness professionals that includes over 8,000 member clubs in 70+ countries. “IHRSA’s mission is to grow, protect and promote the health and fitness industry and to provide its members with benefits that will help them be more successful (Source: Ihrsa.com).
This year the convention is in San Diego, California which is only a 1 and half hour plane ride from our headquarters in pleasant hill, california. This will be the first year that our mobile engagement platform SAM; since its formal deployment, will be in production during the scheduled event.
A Medium for the Health and Fitness
SAM is an approach that aims to append the three relationships within the health and fitness space which include: club operators, technology providers and the member community through a medium we can all relate to. SMS or more colloquially known as text messaging. IHRSA has an assertive innovative nature it places on all of the technology in the health and fitness. The culture at the convention is to bring the cutting edge of your niche to the table. This belief has lead all of the innovative software backed ideas to create some pretty special solutions for all. SMS service providers have proven proposition when it comes to developing member communication and steam lining club operations. There are numerous case studies that tell exactly how effective SMS can be on operational processes such as:
- Accounting and billing collections
- Day-to-day member outreach
- Lead generation
- New member onboarding
- Member retention and loyalty
The exciting take away about it all is it is only the beginning for how this medium will enrich these processes. What was once imagination is now coming to fruition.
From SMS to RCS
Text messaging functionality began somewhere in the early 1980’s (source: Wikipedia). To be completely honest with you, as connoisseurs of the medium and trying to understand its history, it hasn’t changed much. Which is a true testament to its value. That says a lot for the short-form, 160 character medium. SMS is evolving into a more rich message protocol called RCS. The updates would make the medium offer a lot more multimedia capabilities to your messaging experience. Instead of the alphanumeric version we see today (text, numbers, and symbols), it will give the message thread a more engaging canvas, creating functionality for participants that allows creates a path of least resistance when it comes to the buyer journey. You may ask, what that means and that is the big curiosity in the hub surrounding the topic. RCS will make the business to consumer messaging experience very conversational and data friendly. Imagine being able to design conversational layouts for sales scenarios that will guide your leads to the right details, product and cost they are looking for all from within the message thread. You can get a glimpse of how we are currently designing it for two clients here.
SAM is even offering more
SAM is launching, even more, features this year! On top of all the solutions we are bringing other engaging features that include:
- Mobile Scratcher: a digital scratcher that makes unveiling promotional offers more fun! Similar to the experience you have when you make a run to the local convenient store and buy lottery scratcher to reveal your fortune.
- Enhanced loyalty program: a fun rewards scheme that’ll encourage your members to continue the relationship with your health club.
We are extremely enthusiastic about sharing these ideas on what we have been developing for the health and fitness this week. Are you going to be at IHRSA and would like to learn more about what SAM is bringing this year?
This is an introduction to SAM, Textmunication’s newly developed mobile engagement platform and how it will create a smart automated engagement experience for its users.
The next generation of application to mobile engagement is here, offering a carefully crafted user-friendly design that is a testament to the user interface. A system that is designed to for daily use, on the go or at your desktop, as quick as reality and as honest as it is engineered.
Why is it different?
So what’s so special about SAM? Fundamentally, mobile engagement platforms allow marketing professionals to engage, report and manage all of their subscriber data from the same place. This makes it easier to understand campaign performance and impact. Although, more or less, those are qualities that all mobile engagement platforms would ideally offer. SAM offers all of those traits but in a super polished fancy. Here is why SAM is different:
1. Speed and capacity
SAM can send up to 400-500 SMS per second! That makes engagement instant no matter what the subscriber size is.
2. TCPA compliant platform
Since SMS is a consent-based medium, SAM has inherited platform level compliant elements in its design that remind the user about data integrity, so your mobile marketing experience is safe and protected.
3. Inbox feature allows for 1-1 communication
Text (SMS) campaigns where you send outreach in one direction is over. Now you can have full dialogue with your subscribers directly from within the application, just as you would on your mobile.
4. Mass texting automation
With SAM you can automated campaigns for mass text messaging assignments. This will enable users to set up text drip series so you can nourish your prospects strategically.
5. Sleek User Interface (UI) for easy navigation
The user interface is modeled quick navigation so all components are easy to learn and memorized whether you’re a daily user or a periodic one.
6. Programmable Text (SMS) API
With programmable text message APIs, you can build custom and automated messaging experiences right within your application and have SAM power it all for you.
Want to learn about our SMS API? Talk to sales.
7. Easy to get started
The system is an out of the box solution so once you log in, users can instantly add numbers and start sending your first campaign within minutes.
8. Campaign reporting on key metrics
SAM gives you an observation of campaign insights like no other, giving you the ability to visualize your data summaries based on time parameters so you can draw real feedback. For example, non-deliverable numbers are segregated so you can measure accurately.
What is Smart Automated Messaging?
Automation has improved the efficiencies of almost all manufacturing and communicative processes. That is without question. When automation was applied to text messaging, that is when great progression for the mass engagement was reached.
Smart automated messaging was is an ideology which is being created into a reality by software solutions like SAM. The enablements of engagement platforms of this competence will be a huge breakthrough for communication scenarios. Since SMS is already short and simple, why not apply it to situations when your brand has to speak to your customers, members or clients? Let SAM do it for you, that way you can make time for areas where human involvement is needed more than less.
You know, you can try SAM for free for 30 days, no obligation and no credit card? Just sign up!
April 9, 2018 | 5 min read
When it comes application to mobile engagement there is some important acronyms and terminology that would be helpful to memorize. Two important terms that you may find mentioned regularly are MO, which means Mobile Originated and MT, which stands for Mobile Terminated.
These terms are important and may come into play during discussions that you may have about an SMS marketing campaign once it is completed. You may be with your marketing team analyzing your most recent campaign performance and your team may put forth questions such as “How many total MO responses did we get for the most recent campaign?” What exactly does that mean? First, let’s review their definitions then we can talk about some more examples.
What is an MO Message?
As we stated earlier the term MO stands for “Mobile Originated”. This is a type of message that can be understood as a text sent to a mobile marketing platform or web application. Here is a little trivia question! What are some standardized keywords that subscribers may commonly send to an engagement platform or SMS gateway? Well, the answer is words like STOP, HELP, YES and NO. For example, when you are opting into a keyword, like when texting DEMO to 52236, that message can be seen a “Mobile Originated” message to the application telling it to opt your mobile number into the system. We are pretty certain you have seen many keyword opt-in call to actions for SMS marketing campaigns, but as a refresher, you can check out some of these examples on our site. If you were to opt into any of these, the message you send to communicate to that SMS provider can also be seen as “Mobile Originated” message. SMS platforms generally timestamp these types of messages into their systems for the record.
What is an MT Message?
MT is very similar, but the inverse of MO. As mentioned MT stands for “Mobile Terminated”. This is a type of message that can be understood as a text sent from a mobile marketing platform or web application like Textmunication’s web app SAM! MT messages are basically any and all messages in your campaigns that are sent to your subscriber’s mobile phones. Let’s say you get a notification on your phone from a dedicated or vanity shortcode. Well, that was an MT! Similarly, web application generally timestamps these types of messages too.
So get MO’s so you can send MT’s!
Hope this helps.
Authors: The Textmunication Team | March 6, 2018 | 15 min read.
The focus of this comparative analysis between CMS messaging extensions and mobile messaging platforms.
Before we proceed, it might help to review how each could be defined. CMS (club management software) messaging extension are add-on text messaging web service that allows SMS engagement to the software datasets.
Comparing the two
A mobile messaging platform is a full suite of SMS engagements tools that not only allows SMS engagement but includes tracking, reporting and lead acquisition channels so data can enter the system in various formats, from consumer and admin perspectives.
Let’s think about it, there are so many engagement platforms that are available in the marketplace today that allow us to connect with others. These platforms rest within the interface of our computers screens, magically giving marketing professionals the ability to navigate; scroll, click and hover–until digital outreach is made and our footprint is left.
When it’s just right
In overall comparison, all of these mobile messaging platforms come offering a different array of features. It is kind of like the 19th-century fairytale of Goldilocks and the Three Bears.
The story goes that the bears made some hot porridge and went for a walk so it can cool off. As they did Goldilocks appeared and tried them all until she found the one that was just right.
So if your business is like Goldilocks, yearning for the engagement solution to reach out to your prospects, leads, and customers. It can be hard to choose, especially if you don’t have the time to try them all out.
The question is, how do you decide between a CMS messaging extension or add-on and a mobile messaging platform? The obvious answer is to just pick what is more suitable for your business, but that can still be tricky because with marketing tools certain aspects of your business like size, the purpose of your communication objective and your service radius can be huge determiners.
Let’s match them up and conduct a little bit of competitive analysis between the two.
First, let’s compare code provisioning and some of the details about associating a code with an web-application.
CMS messaging extensions can only use vanity and random long codes, which can be harder to memorize for branding.
Mobile messaging platforms on the other can used both vanity or random shared short and long codes.
Since provisionee’s are given the options between shorter codes, it may be easier from a branding perspective to memorize. That can make a huge difference especially when you think about all the impressions your marketing will go against. You can read more about the realities of our advertising environment here.
Both can have codes associated, but the mobile messaging platform gives you more options, so the
Next, let’s compare the sending competence and the details associated with each.
CMS messaging extensions only allow the user that is piloting to send singular messages to recipients.
Mobile messaging platforms allow you to send singular to high volume mass campaigns to more than one segmented group.
Both allow you to engage your database, but the mobile message platform gives you more scalability and outreach potential, so the
Third, let’s compare SMS automation attributes and details associated with each.
CMS messaging extensions don’t offer automaton, just manual sending.
Mobile messaging platforms offer automated text messaging alerts that allow you to instantly engage with multiple subscribers simultaneous based on specific criteria.
Mobile messaging platforms clearly take this category because automating your text message campaigns reduces human intervention and gives your team more time to focus on areas where human involvement is needed. So the
Lastly, let’s compare how each can be used as an effective lead generation tool.
CMS messaging extensions don’t have lead acquisition methods on the consumer side. The only way data can be imported is by file upload, which can create spreadsheet assignments before you can even start sending.
Mobile messaging platforms have compliant based lead generation avenues that allow your subscribers to place themselves into your database using opt-in sources such as keywords, web forms and keypads.
This can be a very valuable tool for any mobile messaging application because if consumers can participate themselves, it makes the experience breed more involvement.
Both have methodologies to create data, but the platform creates lead generation solutions that allow you to strategize ways to convert subscribers. So the
Our comparative analysis of club management text messaging extensions or add-ons and mobile messaging platforms is based on contemporary research conducted by our team on mobile messaging extensions for club management systems.
Making the decision
Choosing the right marketing tool can take a bit of research, but we definitely hope after reading this that you have a better sense of direction in where your decision is going. Sometimes it even helps to be like Goldilocks and just try some out, it may be the only way to really figure out what works for you, your customers and your business.
Like to learn more about our mobile messaging platform, feel free to contact us.