How The Energy Club Keeps
Members Engaged Through Every Storm
Learn how The Energy Club leveraged Textmunication’s Jonas Messaging integration to clean up 30+ years of member data, automate outreach, and boost membership sales—even through a global pandemic.
30+ years
Serving members in Long Beach, MS
Stronger
Member engagement and retention
About The Energy Club
The Energy Club is a community-focused fitness club located in Long Beach, Mississippi. Family-operated by Sheryl Egan-Olaivar and her husband Frank, the club has been serving members since 1989—weathering Hurricane Katrina, Mississippi oil spills, 9/11, and stock market crises along the way.
After decades of growth, The Energy Club needed a more efficient way to keep member data accurate, communicate important updates, and keep engagement high without adding more manual work for a lean team.
Sheryl Egan-Olaivar
Operator & Manager, The Energy Club
“Business has survived hurricane Katrina, Mississippi oil spills, 9/11, and the stock market crisis. The integration with Textmunication and Jonas Fitness helped us keep our data clean and our members informed so we could stay open and growing through the pandemic.”
The Challenge: 30+ Years of Member Data, New Communication Needs
The Energy Club had been using Jonas Fitness as their core member management system, but their previous communication platform was difficult to manage and did not sync data frequently. During the pandemic, this created real risk for both operations and member experience.
- Member data accumulated over 30+ years with many outdated or unusable records
- Landlines and inactive numbers mixed into member profiles, hurting deliverability
- No reliable 24-hour data refresh to keep SMS outreach in sync with the CRM
- Manual workflows that were too time-consuming for a small, hands-on team
- Need to communicate safety protocols and club updates quickly during COVID-19
Sheryl needed a communication tool that felt integrated, automated, and easy—without requiring her team to manage lists and updates manually every day.
The Solution: Jonas Messaging Powered by Textmunication
The Energy Club adopted Jonas Messaging, Textmunication’s white-label integration with Jonas Fitness, to centralize data, automate outreach, and send timely, targeted messages to members and prospects.
Data Integrity & Cleanup
The Jonas Fitness integration automatically synchronized member data every 24 hours, helping The Energy Club identify and remove landlines and outdated numbers so SMS campaigns only reached valid, mobile-ready contacts.
Automated SMS Journeys
With automated SMS new member alerts, prospect alerts, and appointment reminders, The Energy Club could welcome, nurture, and remind members without adding manual work for staff.
Engaging Campaign Tools
Features like Mobile Scratcher and promotional SMS campaigns helped The Energy Club run fun, incentive-based offers tied to events and open house campaigns.
Integrated, Easy-to-Use Platform
Because messaging was fully integrated with their Jonas Fitness CRM, Sheryl’s team could rely on accurate member lists and focus on strategy and member experience rather than data wrangling.
Example Member Message:
The Energy Club
Campaign update
💬 Open House & Safety Update
We’ve updated our layout and safety measures to keep you moving safely. Join our open house this weekend and bring a friend—special enrollment incentives available!
The Results: Stronger Retention, New Membership Momentum
By pairing a clean data foundation with automated messaging and engaging campaigns, The Energy Club turned long-standing community relationships into measurable growth.
Enrollments from One Event
An open house referral campaign driven by SMS outreach generated 9–10 new enrollments alone.
January Membership Sales
The club reported more membership sales in January than in previous years, supported by clear, consistent SMS communication.
Member Data
Automated syncing and data cleanup removed unusable records, increasing accuracy and confidence in every campaign.
Additional Benefits
- ✓ Streamlined, always-on communication during disruptive events like the pandemic
- ✓ Stronger member confidence through transparent messaging about safety measures
- ✓ Less time managing lists and more time focusing on in-club experience
- ✓ Better alignment between CRM data and marketing actions thanks to Jonas integration
Sheryl Egan-Olaivar
Operator & Manager, The Energy Club
“Jonas Messaging proved to be a pivotal tool for us. We’re not the biggest organization, but the integration brought qualities to our workflow that allowed us to scale. It helped us clean up years of data, keep our communication accurate, and run campaigns that brought former and new members back through our doors.”
Key Takeaways
Clean Data, Better Outcomes
Regularly synced, accurate member data made it possible for The Energy Club to trust their campaigns and focus on meaningful engagement instead of list management.
Integrated SMS Multiplies Impact
By plugging SMS directly into their Jonas Fitness CRM, the club unlocked more precise targeting, automated workflows, and better retention with less effort.
Campaigns That Re-Activate Members
Thoughtful SMS campaigns—like open house referral events—gave long-time and former members a reason to come back, driving new enrollments and renewed engagement.
Ready to Power Your Club with Integrated SMS?
Join The Energy Club and other fitness leaders using Textmunication and Jonas Fitness to improve data integrity, member engagement, and new membership growth.