MO vs. MT SMS messages, what’s the difference?

Have you ever heard the term MO message or MT message? When it comes to mobile engagement applications there is some important acronyms and terminology that would be helpful to memorize. Two important terms that you may find mentioned regularly are MO, which means...

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Is SMS Marketing Software Considered MarTech?

What makes software a Marketing Technology? Last week our team went to one of the biggest Marketing Technology conferences in the nation. It was hosted at the McEnery Convention Center in San Jose, California home to most renowned tech hub on the globe. It featured...

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SAM is coming to IHRSA This Year, What Does It Mean?

Smart Automated Messaging is coming to IHRSA this year. It is convention season in the health and fitness industry and tomorrow one of the biggest trade shows in the nation and is being hosted by IHRSA for the 38th time. What is IHRSA? IHRSA is a global community of...

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SMS in 2019: Why Businesses Must Fully Adopt The Medium

What a year it has been for SMS as a medium. The most used communication method known today has continuously helped solve so many engagement challenges that marketers in the digital age face. It has also done it in a such an intuitive way that the teams that make up...

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