How impression, reach engagement stats help create more relevant interactions using SMS messaging

What does throughput mean for SMS messaging systems?

They say you can’t teach speed, but in the enterprise messaging space it can be developed and measured based on throughput per second or TPS. Throughput per second is a really important technical concept in regards to the messaging power an application has and if you...
How impression, reach engagement stats help create more relevant interactions using SMS messaging

What makes SMS campaigns effective?

What makes SMS campaigns effective? The question that grips marketing strategizers on their voyage to drive sales and build relationships with their consumers. Well if we think about, the things that make all communication effective are universal. Just like in all...
How impression, reach engagement stats help create more relevant interactions using SMS messaging

What is Promotional SMS and Why is it Important?

Promotional SMS programs are the last categorization of messaging types that you will discover when examining SMS campaign landscape. We have already talked about practical examples of transactional and operational SMS programs, the characteristics of each type and...
How impression, reach engagement stats help create more relevant interactions using SMS messaging

What is Operational SMS and Why is it Important?

Operational SMS programs are also another extremely valuable grouping of SMS activity that it is important to have a practical understanding around. Like transactional SMS programs we published an article about a few weeks ago, operational SMS activity is another...
What is 10DLC and What Does It Mean to SMS Messaging?

What is 10DLC and What Does It Mean to SMS Messaging?

There is a big shift that is happening right now in the A2P market in regards to shared short codes, 10DLCs and how messages will be sent and received. The main three key takeaways are one, short shared codes are no longer going to be a service major wireless carriers...
How impression, reach engagement stats help create more relevant interactions using SMS messaging

What is Transactional SMS and Why it is Important

Transactional SMS programs can be viewed as one of the cornerstone of the SMS messaging evolution. It is also a great measure of how far the medium has come from a peer-to-peer messaging system. Once businesses started adopting the SMS messaging service more fully...
How impression, reach engagement stats help create more relevant interactions using SMS messaging

Why You Should White Label SMS Marketing Software in 2021

Have you ever thought about branding your own mobile marketing solution? You know with your brands perspective, competitive advantage and consumer sentiment. It would literally look and feel as if it were your company’s very own proposition. White labeling has...
How impression, reach engagement stats help create more relevant interactions using SMS messaging

SMS Keyword Marketing Types

Keyword marketing has become an SMS marketing technique that has withstood the test of time. Some of the earliest uses of keywords and key phrases in SMS marketing strategies can be seen in the late 1990s following up to the earlier 2000s. Here we are 20 years later...
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