Referral Marketing Using SMS Messaging

Referral Marketing Using SMS Messaging

Referral marketing is instant and direct when using SMS messaging and can be a great opportunity for your business to leverage positive consumer experiences. It is important to think about brand experiences that inspire social impacts. Consumers love to connect with their friends and family about brand experiences that they remember such as memorable marketing incentives or interactive purchases that stimulated emotion. If your product brings delight to your consumers why can’t it do that for their friends. It can and we will explain how it is done and how effective it can be using SMS messaging.


Let’s explore how easy it is to create a referral marketing strategy using SAM and also why referral marketing is so important to your brand perception.


Creating a referral program


With SAM, referral marketing is made easy with our smart automated referral feature. Platform operation to create a SMS message referral program is made simple.


For our visual learners, check out this video on how to create a referral program using SAM.


First, operators need to give their referral program a name. This will be displayed on the webform they receive a link to so make sure it is relevant to the reason you are hosting your referral program. 


Second, operators have to create a description. This will also be displayed under the referral program name. Usually a motivating message is advised to get them to complete the form. You know what gets your consumers going.


Third, operators have to fill out the message body. The message body is the message that the person being referred will receive as a verification for their completion. Our best practice here is to tell operators to grace their recipient with a thank you message with steps on how they can redeem their offer for the completion of their referral.


Fourth, operators have to set an expiration date for how long the referral program is being hosted.


Fifth, operators have to select specific fields they want the referrer to fill out. These include phone number (bread and butter), email, name, birthday, gender, marital status address, postal code, city, countrystate the webform select the fields that they would like to collect  


Lastly, after you have sent the campaign, operators want to check the referral campaign reporting to convert the new referral data you have to be used in future campaigns.


Now that you know how easy it is to create a referral program using SAM. Let’s explore reasons why referral marketing using SMS messaging is important.


Brand image points


When a consumer has a positive brand experience they are willing to share that with others. That shared sentiment can make your brand image some points. If you come to think about it, the foundation of a brand’s loyalty is built on community.


Appeals to your clients image


When you select a specific consumer to refer someone else for a product or service opportunity with your brand. It shows that you value their perspective and opinion. That can have positive consequences between that consumer and their brand loyalty to your business. It is always more cost effective to keep the same consumers than going after new ones.


Referrals close deals faster


The reality of the sales cycle comes with a lot of consistency and creativity. Some sales scenarios take 5 engagements and some take more or even less. Although, if you research referral rate benchmarks by industry, product and service. You can see that referrals help close deals faster. Why? Well, there is already an established relationship between your consumer and that can trickle into the relationship they have with their friends in family if you make your consumer an evangelist.


Want to create your own referral marketing program using SMS messaging? Hire SAM.

Referral Marketing Using SMS Messaging

Reporting You Need In Your Text Marketing System

Reporting in text marketing systems matters just like it does for every other area in your marketing mix that you gather information from. The purpose of reporting is to communicate information that is being collected so we can understand how close we are to reaching a desired outcome and also to know exactly what to do next. That is really what defines actionable insight and how we are trying to deploy it within our system.


Report types you get with SAM


SAMs reporting purpose and style is meant to serve the text marketing practitioner and may have a little bit of a learning curve when it comes to understanding exactly how it contributes to the development of your text marketing system. Although, the intention is still the same. Here are the reporting types you are given with SAM:


Campaign reporting


Campaign reporting delivers a super user friendly library of all the manual campaign activity that is conducted on the platform level. Here you can easily see all your campaigns, the total amount of contacts you have reached and the total amount of deliveries.


Referral reporting


Referral reporting gives users the ability to see all referral activity that is sent from the system as well as all the information that is recorded in the webform that is submitted.


Scratcher reporting


Scratcher reporting shows users scratch card statistics such as how many messages were delivered, to whom, what the message was, how many played, how many lost and how many As well as the source of the campaign which essentially explains who 


Auto-SMS reporting


Auto-SMS reporting gives users insights on their automated messaging statistics in two dimensions. The first is on the automated message the status of the messages activity that goes out and the count. Second is on details of the recipient who was reached, the message, whether they are opted in or out of the program as well as the type of automated alert that they were sent. This data can either be selected on a specific day or in a range.


Rewards reporting


The rewards reporting has manually and automated reporting functionality, but they essentially tell our users the same thing. This feature is built around Textmunication loyalty reports toolkit which supports user retention and rewards customer journey. This report gives insight on check-in and reward messages that go out of the system.


Disclaimers reporting


The disclaimer reporting describes the amount of disclaimers that go out of the system and takes statistics similarly to the Auto-SMS reporting. Again users get to see the disclaimer message status and count. They also get to see the details of the recipient who was reached, the message, whether they opted in or out of the program as well as the type of automated alert that the disclaimer was sent with. This data can either be selected on a specific day or in a range.


URL click reporting


The URL click reporting is one of our best engagement measurement tools. System generated links that are embedded in SAM’s URL shortener allow users to see important click reporting insight such as the type of campaign that the link was sent from, the details of the system generated URL, how many clicks it got and the time stamp on those clicks for specifics. This data can only be viewed in a range.


Detailed reporting


The detailed reporting module is split into two sections, detailed and summary. If detail is selected, the reporting feature gives our users specific subscriber insights regarding the detailed MT and MO activities that are rehearsed in the systems for either all or a nominated MT type. If summary is selected then you get a state overview of the amount of messages that were both sent and received by the system. As well as a quick rendering of the statistics in a visualization. This data can only be viewed in a range.


Custom reporting


The custom reporting module is a powerful interface for all your messaging stats. You can generate multiple types of reports by creating different combinations of reporting agendas. The feature allows our users to select a campaign category, a time period which is either daily, weekly or yearly, and a detailed or summarized report type. This section also displays a quick overview of the account overview for the current month which includes important lead generation insight such as keyword opt-ins, loyalty reward opt-ins, web form opt-ins, total opt-outs, disclaimers and more.


Interested in using SAM’s reporting feature to improve your text marketing system? Click here.


Referral Marketing Using SMS Messaging

Mobile Scratcher: Where Gamification and SMS Marketing Meet

Gamification encourages engagement and participation which is the cornerstone to all campaign objectives. Gamification can be understood in your marketing practices as a game-like design element. This can take many forms depending on the tool you are using. With Textmunication’s SMS messaging application SAM you can now offer your mobile audience a more interactive experience for time-sensitive offers, promotions, contests and sweepstakes by using our mobile scratcher.


Textmunication’s Mobile Scratcher


You may be thinking, how is Textmunication changing the game? (No pun intended). We recently launched our mobile scratcher which adds a mysterious component to your promotions by sharing them behind a digital scratcher. Just like the mega millions playslip, they will have to scratch to see what prize lies behind.

Mock up of Textmunication's mobile scratcher

Want to give our mobile scratcher a try? Hire SAM now.


Gamification research with campaign strategies show really interesting metrics about the implementation of this concept in various methods. Of course one of the most important ones being conversion. Conversation rates improved by 700% for marketing teams that implement game-like design elements into their marketing campaigns (Finance Online). Thats a lot of upside and could probably be the extra boost your campaigns need to be successful.


Create a more meaningful experience


The opportunity that is created when you use the mobile scratcher is a more memorable and deeper brand experience. That is what it is all about, creating more memorable experiences between your consumer and your brand. Plain text gets the job done, but it is more fun if the recipient gets to take advantage of the interactive gestures that makes the smartphone experience so magical.

Referral Marketing Using SMS Messaging

How Automated SMS Can Streamline Your Operations in 2021

The automated SMS affect


Automated SMS (text messaging) communication is proven to increase communication efficiencies within your business. Why? Well it allows your team to focus on tasks where human involvement is really needed. That’s the great thing about SMS marketing automation. When you hire SAM you can automate specific communication scenarios between your business and your consumers using SMS messaging. In reality each task has an allotted amount of time needed to complete, so it all adds up. It is best to set it, forget it and let it go to work for you. Let’s review some of the benefits of SMS automation.


Information symmetry


In our data driven era, accuracy is a priority when sending information. Automated SMS technology supports the transaction of information because it can be costly and time consuming to manually target certain information. Whether it is regarding account information, billing updates, security alerts and more. It is important that your business has the ability to do it at scale and with accuracy.


Communication streamline


A lot of resources have to be allocated to monitor all of the relationships you have with your consumers one by one. Which is why automated SMS helps with retention strategies that nurture your customer relationships for you. You want to inform your consumers about a time-sensitive promotion, exclusive offer, or other important news. Schedule and automate the communication so while it’s happening your team can invest in other areas of your business.


Click here to read about how automation is helping Textmunication’s clients.


Trigger and segment-based automation


Automated SMS functions on triggers and actions around specific events. That is the magic behind it all. As a business owner or manager, you have seen first hand which type of communication is needed based on specific consumer interaction. Think consumer initiation if you feel that you still have a growth curve in this area. That great thing about triggers is they can lead to one-on-one communication, an onboarding series or a relevant offer that is based off re-engagement.


The marriage between integration and automation


Automated SMS communication strategies is a huge piece of the pie, but it even works better if you are integrating the system into others. For example, your CRM, your website, your social media channels, your email marketing campaigns, your PPC strategy, SEO and more. Finding the process automation and integration flow that works for your business can take some research and critical investigation. You may need to trial the layout of a system to proof the concept and validate if it is working for you. Although, finding the right piece and putting them together is what makes your business unique.


Click here to try out automated SMS for your business using Textmunication.

Referral Marketing Using SMS Messaging

The Value Of Turning A Toll Free Number (TFN) Into A Long Code (LC)

When you hire SAM you can set an existing toll free number (TFN) and turn it into a long code (LC) that you can use to send and receive messages from your SMS marketing software.


What exactly does that mean though? We break down the value of turning your business phone number into a long code and how easy it is done with Textmunication’s SMS marketing software SAM.


Saving the time to convert


Do you currently have a business phone number that you have branded in the digital landscape? Like on your google my business page, yelp, website, intermediary vendor or other online directories? It could take some resource to update all of those areas if you wanted to either use a short code or a long code for your SMS marketing program. Before we move forward it would be important to define some new terms.


What is a toll free number (TFN)?


A toll free number is basically a 10-digit number that can be dialed without any charge to the person placing the call. You probably already have a TFN, all companies use this format because they want to encourage consumers to call them. The other benefit is that the business gets to create a vanity number which essentially is any sequence of numbers available that the business can use. Generally it is something that is easy to remember.


What is a long code (LC)?


A long code is basically a 10-digit number, but in the context and SMS marketing literacy it describes the 10-digit number that can be used to send and receive messages from SMS marketing software.


Textmunication SMS marketing software is called SAM. Click here to learn more about it. 


Deciding between a short code and a long code 


Depending on your SMS marketing strategy, there are reasons why it makes more sense for you to choose a long code. Long codes typically are free or less expensive to provision than a short code. The short code provision process requires more guidelines between aggregators and network providers for one really important reason. With short codes you can send mass campaigns so there needs to be more policy behind the activation process to know that you are not going to SPAM consumers. Long codes allow you to only send one message per second so if you are trying to send mass campaigns, this option may not be for you. Although if you are looking for singular engagement and a tool that can library all those interactions in one place, then a long code is the perfect solution for you. 


Now that you understand what a toll free number is and what a long code is you probably see how useful it could be to convert your TFN into a long code. That way all you have to do when you brand your SMS marketing long code for consumer interaction, you can save the time and resource on implementing your program so you can scale even faster.


Ready to convert your toll free number into a long code? Click here to get started.