They say you can’t teach speed, but in the enterprise messaging space it can be developed and measured based on throughput per second or TPS. Throughput per second is a really important technical concept in regards to the messaging power an application has and if you are building out messaging experiences in your app, something your development team should pay attention to. It is kind of like horse power in a car. The more of it you have the more capacity it can handle. Let’s get into the details though.
What is throughput per second or TPS?
TPS or Throughput per second is the amount of transactions or messages an application can process in a second. That seems easy to understand right? Well there’s more to it. As a sender you really want a reliable channel that can process and deliver information to your receiver. You also want it to do it quickly. TPS rates vary based on the type of sender ID your select. In A2P messaging systems the sender IDs that are available are: dedicated-short codes, shared-short codes (which are being discontinued), toll-free long codes, local long codes.
Why it is important
At Textmunication we have relationships with aggregators and network providers that support how our product handles its text marketing magic and do it at any scale. If you are a technology officer or manager in your company it is important to understand nuances like this in your research. What determines a specific TPS or how it is calculated can get pretty technical, but understanding it is important to getting a better perspective on the experience your software can offer users. If you are considering building any simple or complex communication experience with an SMS gateway within your application then it is important to understand it.
As more information regarding throughput is released by network providers and aggregators we will be sure to update you on this information. If you had any other questions feel free to email firstname.lastname@example.org
Ready to use a system that can deliver time sensitive campaigns at any scale? Try SAM now.
What makes SMS campaigns effective? The question that grips marketing strategizers on their voyage to drive sales and build relationships with their consumers. Well if we think about, the things that make all communication effective are universal. Just like in all message transmissions there has to be a sender and receiver. Between the two parties there has to be a channel that allows both parties to receive the information instantly and directly.
That is what communication is about. There are also other important adjectives that sum up the qualities of an effective SMS communicator. Let’s review them:
SMS messaging reputation was built around the short form nature of the medium. It is about bite size information that gets straight to it! Of course you can always add a link to a larger appetite of information, but start small and add from there.
I know you have heard the idiom, if you have lemons, make lemonade! That is exactly what should guide your communication objective principles. If you know your audience wants a specific promotion, offer or discount then tell them that. That is exactly what they are waiting form. If you do not know, don’t be afraid to ask! Provide a link to survey so you can create segments in your data and later the target ability becomes easier with your SMS campaigns.
Clear call to action
All campaigns have a communication objective which are targets. That could be to impart knowledge or reduce resistance towards a certain opinion. Whatever it is make sure that you are also clear about what you want them to do after they receive the information. Words like: redeem, show, use, click and provide should help direct traffic in the SMS messaging inbox. Again it is not about just engagement but interaction.
Use relative connecting points
Relative marketing practices will keep you from being too broad in your outreach. Broadness can lead to ineffectiveness in your SMS campaigning. Again when it comes to specific marketing messages, one size does not fit all! Make sure you are targeting more active consumers so you can get more immediate results.
Send at the right time
Timing can be everything. So it is good to try to master your consumer schedules. I know that that may seem kind of tricky at first, but just review some commonalities of their behavior? When do they like to do certain things and why do they do them then? Those kinds of mental models can help you find when it is right to send, but of course running some SMS campaign tests. Send campaigns in the morning, afternoon and later in the day and measure the results you get.
Urgency breeds motivation
Deadlines and expiration dates help create urgency. When we know the window of time we have to complete specific tasks like redeeming a promotion or offer. It will be at the forefront of our minds and set along our priorities. Include those in the campaign offers to get things in motion.
Consider images and videos
As you know video and images are really engaging media choices you can make to send to your audience. They can also be more memorable and attention grabbing. You and your teams spend great effort and time to create them for your brand’s purpose. Put those assets in your SMS campaigns to grow viewership or awareness for those pieces of content. It is a great way to make your text message campaign experiences more engaging.
Encourage mobile app downloads
If you have a native application, a strategy using SMS messaging to drive more downloads is essential. You can also use URL tracking features that text marketing software has to know how many people clicked on the link and abandoned the request so you can know if you need to optimize your mobile app store feel and look.
You have to be aware of your campaign activity. Textmunication mobile engagement platform helps supplement that awareness because all of the text message marketers go to insight is organized nicely in the system. You can see exactly what you send and other important send metrics that help you measure effectiveness. Most important if you know your list size, delivery status based on that list and engagement insight such as URL click stats. It is easier to know how effective your campaigns were in retrospect.
Try sending your mobile audience effective outreach using Textmunication Smart Automated Messaging software right now.
Promotional SMS programs are the last categorization of messaging types that you will discover when examining SMS campaign landscape. We have already talked about practical examples of transactional and operational SMS programs, the characteristics of each type and where you most likely would experience them as a consumer. Just like transactional and operational SMS programs, promotional is about customer engagement and relationship management. Although they have an emphasis on driving sales and moving a consumer through your buyer’s journey to make a purchase or to make more.
What is promotional SMS?
Promotional SMS programs are business to consumer messages that are used to bring awareness to; you might have guested, promotions, discounts, coupons and offers that your business is running on or offline.
Are you looking to send promotion SMS messages to your consumer base? Talk to a textpert on our team and we can get you squared away.
Promotions can be understood as the heartbeat of a business. They say sales feeds the company, but marketing sets the table. In order to attract awareness and gain recognition as business, you have to engage. Of course with the interconnectedness of the world wide web you can do this in two ways. Either using the inbound marketing methodology or the outbound marketing methodology. Promotional SMS works well in both ways, but inbound marketing can be a bit too passive if you are looking for immediate and instant results. At Textmunication, we give our users the tools to set up effective promotional SMS campaigns right out the gate.
What are examples of promotional SMS programs?
Promotional SMS programs can be designed in many creative ways. Depending on the funnel you are trying to drive your recipients through, but it’s good to understand the different types you may experience or send out.
Mobile coupons – are campaigns that act as redeemable coupons for a specific offering. All the recipient usually has to do is generally show the text at the point of sales or follow the prompt that they receive to use it within the time frame it is allowed.
Product advertising – are campaigns that educate your target audience on valuable information about your product. This is generally on outreach of what the feature is, how it works, what its benefits, how much it costs and of course with directory on how to get started.
Service advertising – are campaigns that educate your target audience on valuable information about your service. This consists of information on what your service is, what to expect from your service experience and how much it will cost.
Holiday promotions – are campaigns that go out to your target audience based around a holiday recess. This is a great incentive for all businesses because global holiday shopping is a tradition and consumers love to give gifts to their friends at those times.
Flash sale or incentive – are campaigns that are super time sensitive but can really get your target audience on the route to connecting with your brand or making a purchase. Flash styled promotions are a great way to make profit on residual inventory of products offerings that you may have for that time.
All of these promotional SMS programs help you stay connected and engaged with your mobile audience which is essential ingredients for brand recognition and awareness. It is not only consistency but how relevant and relative your message is. While you are reading this your mobile audience probably received a promotional SMS campaign from another one of their favorite companies. They are texting so you should too, but be creative, humane and original so the conversations you are having with your consumers can leave a lasting impression.
Operational SMS programs are also another extremely valuable grouping of SMS activity that it is important to have a practical understanding around. Like transactional SMS programs we published an article about a few weeks ago, operational SMS activity is another tactic that can cut down costs, improve efficiency, customer satisfaction and reduce human errors through SMS automation.
What is operational SMS?
Operational SMS programs refer to automated messaging activity that is sent to a consumer from a business that support engagement qualities that have an emphasis on developing relationship. It may help your understanding if you think of operational SMS programs through the lens of engagement that supports retention and relationship kindling.
What does operational SMS look like now?
Operational SMS programs are synonymous to transactional SMS programs by design, but the communication objectives that they are set out to complete are slightly different.
Are you looking to deploy operational SMS messaging qualities into your software? Talk to a expert on our team.
Operation is about keeping processes ongoing and in continuity. For example, the engagement you want to keep with specific consumer types or groups should be in an operational lens and at scale. Scalability is not just about quantity, but duration. At Textmunication we help fuel your operations SMS programs using predefined and customized automated alerts.
What are examples of operational SMS programs?
Operational SMS programs can be design to fit many different scenarios throughout any phase in your consumer journeys with your business:
Welcome consumer status messages – This type of operational SMS message goes out to welcome new customers at the beginning of their journeys through your product, service or subscription.
Prospect consumer status messages – This type of operational SMS message goes out to drive sentiment and drive positive behavioral disposition toward your brand. You know your business model and consumer landscape the best so this is where you can really earn some loyalty points.
Billing status messages – This type of operational SMS message goes out to let your consumers know the status of their automated recurring billing setup. As in the scenario where it is late or overdue.
Birthday or natal status messages – This type of operational SMS message builds sentiment and drives positive behavior disposition as well towards your brand. When personalizing outreach on a day that is relative to your audience is a great brand loyalty development tactic.
Customized recurring message – This type of operational SMS message can be fully customized but if its aim is to engage and build on the relationship of your target audience based on their type or status. It can be viewed as an operational SMS program.
All of these operational SMS programs help address the scalable communication necessities that all brands need to have to stay competitive. As we mentioned, consumers put a lot of pressure on businesses to have a certain quality around their customer service experiences. Operational SMS messaging is one of the technical measures your team can take with messaging software to accomplish that.
Ready to develop the operational SMS programs within your organization? Click here to register.
Textmunication brings you Text Talk March, our monthly newsletter where we present the latest news on our software advancements, hand selected industry insights and other important topics regarding text marketing.
Another year filled with opportunity on the horizon. It is almost the start of spring, the season after winter and before summer, where vegetation begins to appear. We hope 2021 is off to a great start for you and you are gaining traction on what your team is set out for. We recently spoke with a client regarding her experience with using our Textmunication’s services and she told us “It is almost more important now than it was before”. Definitely speaks on the impact that direct engagement technology like text marketing provides. You can always review our customer success stories for inspiration and learn more about how others are finding success using SMS in our current economic condition.
Furthermore, in brief we will cover:
- Software enhancements
- 10DLC shift and overview
Help video icon added
Our vision has always been to make SAM a self-serve platform structurally, but not in a way that is speaks here is all this long form documentation you have to spend hours looking through to get started. Our ideas have been a bit different. We always have wanted it to be a self servicing platform where you have 24/7 high quality video support. That is why we added how to videos in every section which detail feature set up and navigation. The areas we have added help video directory on is our dashboard, campaigns, autoSMS, keywords, webforms, subscribers, loyalty rewards, SAM features, media inserts, reporting and subaccounts sections. Check them out now by logging in!
Message insert _CODE added
We understand how important those alphanumeric codes can be for filling up shopping carts. Whenever I see one, I am reluctant to populate it in the promo code field to see how much I can save. Codes are great interactive elements to promotions. Now we made it easier to include in your campaigns. Just add _CODE in the specific part of your message body that you would like the promo code to be positioned. For example:
- Hi FIRST_NAME! We have a surprise for you
- Check out txhd.io/s/#hvx8 and use _CODE
Message credits usage alerts
We know that the times get busy and message activity can be hard to track and strategize around. Reminders are helpful and can keep up on track. Now, SAM will let you know when you are close to reaching 75% of your message limit.
Short URL generator added
We added another shortcut to our short URL generator in SAM. We got a lot of customer insight about this one and it made a lot of sense. We want to make the campaign creation experience as seamless and connected as possible without having users navigate to additional sections for tools they need.
Default payment profile in billing panel
As you may know we added the wheel of fortune which is our self service registration and billing component to the SAM experience. We updated the billing panel in SAM to allow users to create multiple payment profiles so it is easier to switch between a specific package, a one-time charge for a specific amount of message or an unlimited subscription.
This also means that the users has control over which payment profile is the default profile for future recurring billing cycles. It’s about giving our users more control over their experience.
Multipart messaging option
In the campaign center we included a message type panel that allows you to control the amount of credits that will be used for your next campaign. We thought this would be a helpful tool for our SAM operators, especially those users who are trying to send more long form SMS campaigns. With this update users should have a more clear amount of messages that are leaving the system based on the amount of recipients in the selected group.
Data cleanse cycle updated for failed messaging attempts
Getting what you paid for is something that we always strive to angle our product and service around at Textmunication. Which is why we adjusted the data cleansing logic to remove bad numbers as usable data after two failed attempts. This is important in maintaining the integrity of our operators mobile programs. At times we faced ambiguity in reporting because of how “Bad number” is defined in the perspective of application to person engagement. A bad number essentially means that the number is not actually activated by a network provider and could have been entered incorrectly.
There is a big shift that is taking place starting this month. Network providers are going to discontinue the provisioning of their shared short code services and they are introducing 10DLC services to replace it. 10DLC stands for 10-digit long code. 10DLC was set out to replace shared short codes back in 2018 from our team’s research. Although all network providers needed to come to agreement on the policy change to be industry wide.
10DLC will offer the throughput benefits that shared short codes offer as well as some additional benefits with campaign reporting. 10DLC is an effort for more regulation to surround text message marketing engagement. Why? Well since shared short codes can have thousands of businesses on the same code, if there are violations and the short code is suspended it will affect all the businesses who use that shared short code services for A2P messaging. Which is why 10DLC will offer more accurate security and less disruption.
Want to read more about the benefits of a 10DLC services with Textmunication? Click here.