SAM is coming to IHRSA This Year, What Does It Mean?

Smart Automated Messaging is coming to IHRSA this year. It is convention season in the health and fitness industry and tomorrow one of the biggest trade shows in the nation and is being hosted by IHRSA for the 38th time.

What is IHRSA?

IHRSA is a global community of health and fitness professionals that includes over 8,000 member clubs in 70+ countries. “IHRSA’s mission is to grow, protect and promote the health and fitness industry and to provide its members with benefits that will help them be more successful (Source:

This year the convention is in San Diego, California which is only a 1 and half hour plane ride from our headquarters in pleasant hill, california. This will be the first year that our mobile engagement platform SAM; since its formal deployment, will be in production during the scheduled event.

A Medium for the Health and Fitness

SAM is an approach that aims to append the three relationships within the health and fitness space which include: club operators, technology providers and the member community through a medium we can all relate to. visually expanded quote from blog text SMS or more colloquially known as text messaging. IHRSA has an assertive innovative nature it places on all of the technology in the health and fitness. The culture at the convention is to bring the cutting edge of your niche to the table. This belief has lead all of the innovative software backed ideas to create some pretty special solutions for all. SMS service providers have proven proposition when it comes to developing member communication and steam lining club operations. There are numerous case studies that tell exactly how effective SMS can be on operational processes such as:

  1. Accounting and billing collections
  2. Day-to-day member outreach
  3. Lead generation
  4. New member onboarding
  5. Member retention and loyalty

The exciting take away about it all is it is only the beginning for how this medium will enrich these processes. What was once imagination is now coming to fruition.

From SMS to RCS

Text messaging functionality began somewhere in the early 1980’s (source: Wikipedia). To be completely honest with you, as connoisseurs of the medium and trying to understand its history, it hasn’t changed much. Which is a true testament to its value. That says a lot for the short-form, 160 character medium. SMS is evolving into a more rich message protocol called RCS. The updates would make the medium offer a lot more multimedia capabilities to your messaging experience. Instead of the alphanumeric version we see today (text, numbers, and symbols), it will give the message thread a more engaging canvas, creating functionality for participants that allows creates a path of least resistance when it comes to the buyer journey. You may ask, what that means and that is the big curiosity in the hub surrounding the topic. visually expanded quote from blog text RCS will make the business to consumer messaging experience very conversational and data friendly. Imagine being able to design conversational layouts for sales scenarios that will guide your leads to the right details, product and cost they are looking for all from within the message thread.  You can get a glimpse of how we are currently designing it for two clients here.

SAM is even offering more

SAM is launching, even more, features this year! On top of all the solutions we are bringing other engaging features that include:

  • Mobile Scratcher: a digital scratcher that makes unveiling promotional offers more fun! Similar to the experience you have when you make a run to the local convenient store and buy lottery scratcher to reveal your fortune.
  • Enhanced loyalty program: a fun rewards scheme that’ll encourage your members to continue the relationship with your health club.

We are extremely enthusiastic about sharing these ideas on what we have been developing for the health and fitness this week. Are you going to be at IHRSA and would like to learn more about what SAM is bringing this year? Footer - blog author

SMS in 2019: Why Businesses Must Fully Adopt The Medium

Digital asset for blog that reads SMS in 2019

What a year it has been for SMS as a medium. The most used communication method known today has continuously helped solve so many engagement challenges that marketers in the digital age face.

It has also done it in a such an intuitive way that the teams that make up SMS engagement providers know that there is so many more ideas and effective use cases to harvest from the ubiquitous medium.

Whatever your product or service, this era has proven that their is a huge dependence on the mobile engagement experience we have with our consumers and how we must surround it with our brands.

This is evident because consumers put so much pressure on the mobile experience that businesses provide and you may ask why? Well, consumers love being on their mobile phones so business should feel invited to join the culture.

Reflecting on SMS

Since we are in a bit period of reflection before the new year arrives. Let’s zoom out on the value driven methods behind the power of SMS and what it has done for business to consumer communication.

Immediacy of engagement

SMS communication is instant. In an elementary understand, you type of message, pick a recipient, hit send and that it. We know you have already heard it before but we’re happy to tell you once more. Benchmark research shows that SMS has a 98% read rate within 3 minutes.


The proof is in the pudding. Next time you are leaving your home and in transit to your next stop. Just look up and observe what every person is doing, you’ll notice the gesture of humanity all gazing into their mobile devices, their smartphones.


SMS communication is like a dart on its way to the center of a dartboard. Since your mobile audience is and should only be in your campaigns because they chose to. You know exactly who your message is going to.


What is done, has to be measured as George Doran, Arthur Miller, and James Cunningham would say who are responsible for creating the SMART goal acronym. Reporting used to be very simple for service providers, only giving our clients data on successful deliveries. Now we can see the details on who gets the message, if they opened it, what they received, and if their were any other interactions such as clicks.

Automating engagement

No question, this has to be one of the most profound benefits of the medium. Which is also kind of bias for a service provider like us who has been the leading health and fitness SMS engagement provider for almost 10+ years. Hooray! We have a collection customer success stories to back up that accolade as well, you can visit them here.

The idea of SMS automation has birthed the branch of so many uses and ideas behind SMS outreach. With the addition to automation in the mix now your business has a tool that can do more for less. Here is a list:

  • Automated birthday alerts
  • Automated new prospect alerts
  • Automated cancellation alerts
  • Automated billing decline alerts
  • Automated new member alerts
  • Automated we miss you alerts
  • Automated appointment reminders
  • Automated acknowledgment alerts for keyword, webform and keypad opt-ins.

That is just a short digest because with the trajectory that the SMS technology is on, now you don’t have to have any constraints at all. With the boundless barrier of our imagination we can start think out more sophisticated engagement models that uniquely fit our business and consumers specific needs, through the involvement of APIs. We have instruction and documents for those by the way, you can view them here.

Friction against the idea

Now there are two stigmas that our team has uncovered from research and development that we still see as a cognitive friction against the full adoption to SMS engagement providers. They are:

  1. SMS is a too intrusive medium
  2. SMS is too personal for business to be involved with it

Our answer to both of those fears is one word, compliance. Now, what exactly is compliance or practicing mobile engagement, especially SMS engagement lawfully? For those that like to dive into the legal texture of it, you can find that information on FCC’s domain. Here is directory to that.

Although for a more easier version from our team here, you simply must have your mobile audiences consent and a record of it. There is a lot of underlying meaning when we speak of the consent though. It is the reason your SMS strategy will or will not work. Understanding your consumers will definitely help and we get it. Just because everyone is on their phones, doesn’t mean a business has to text them. It is ultimately how you brand the subject and invite topic into the minds of the most important thing all businesses service, you, me, us, the clients.

Happy New Years, farewell 2018 and a warm welcome to 2019.

What is an SMS API?

SMS APIs help developers create simple to complex communication services that give web applications the ability to send and receive text messages through code. Read on to learn more and how it can be done with us.

What is an SMS API

Why SMS APIs Are Needed

Does your software need an SMS gateway to send text messages? Do you so happen to be a API developer? If you answer yes to any of these questions, then you are most likely looking for something called an SMS API. Well, you’re in the right place! So what exactly is an SMS API. The whole term is literally an acronym. Let’s start by breaking it down.

In review, we all know what SMS stands for. It’s short message service or more commonly known as text messaging. Now, what about API? API stands for application program interface. APIs provide a set of functions for developers who build web applications to program graphical user interface components (Source: Patent.Google). That definition is pretty technical, but in more simple terms, SMS APIs allow your application to send text messages through an SMS gateway. SAM our web application, is an SMS gateway since it enables users to send messages to mobile users from it.

Pretty simple when worded like that huh?

The design of SMS communications and the internet are kind of separated. That is why SMS APIs are meant to sort of, close that gap between telecommunication carriers such as at&t, sprint, verizon, and the web.

Integrating an SMS API

Let’s define one more term when speaking about APIs. It is called endpoints. So what exactly are they? Endpoints are URLs that allow you to authenticate, send or post requests to a server so that you can communicate with an API (Source: StackOverflow). Sounds a little complicated, but your programmers would know exactly what that means especially in a discussion regarding SMS APIs.

If you are a health club and you are using a club management software, you can speak to someone on our sales team and they can show you how our API can easily give you gym text message automation.

So now that you know what an SMS API is, how exactly does it work? This is where your development team comes into play. If you like to take a look at our API documents and give it a try, you certainly can! We have lots of endpoints for various communication objectives. You can sign up and explore our API docs here.

Textmunication’s API documentation provides an array of endpoints so that you can build robust communication models for your application.

For each phase in the API development process, our team will work closely with yours to ensure that it is successfully set up and going in the right direction. The time to start creating your very own communication model is now and it’s made easier than ever. As always happy texting.

CIOReview Awards Textmunication

PLEASANT HILL, CA / TEXTMUNICATION HQ / APRIL 26, 2018 / Textmunication recently announced that they were awarded and recognized by the CIOReview. The following are their words of commemoration.

We are proud and humbled to bring awareness to one of our greatest achievements that has only been possible because of our leadership, team, stakeholders, and culture.

Textmunication was recently recognized by CIOReview as one of the most promising digital marketing solution providers of 2018. With a huge exclamation, we would like to thank you for believing in Textmunication as your mobile marketing provider in the health, fitness and wellness industry.

See our listing on CIOReview here.

The CIOReview Magazine was founded in 1987 in Framingham, Massachusetts to serve executives and technology decision makers. It is a leading print that is bridging the gap between enterprise IT vendors, buyers and their awareness of each other.

Learn more about the CIOReview here.

Text Messaging, A Medium Changing IHRSA

A look back at some of the highlights of our team’s journey at IHRSA and what a direct communication channel such as text message marketing means to the health, fitness and wellness industry.

PLEASANT HILL, CA, April, 16 2018 — Textmunication Holdings, Inc. (OTC PINK: TXHD), about a month ago we preparing ourselves for one of the most notorious trade shows in North America to start in San Diego–IHRSA, the International Health, Racquet and Sportsclub Association. IHRSA has created a platform for businesses of all scales in the health and fitness to have a place to meet, greet and connect with one another, furthering the communal ties and relationships of software and hardware contributors. 


What is IHRSA?

IHRSA is a unique trade association dedicated to bringing huge awareness to consumer trends, ideas, best practices, the expanding interest of gym owners, all while promoting the most important ideal, which is the vitality. It is an organization that has taken on such immense responsibility but has done so holistically and is growing so much every year.


Why was Textmunication there?

Our team went out to IHRSA this year to meet with some of the great people behind the relationships we have made. To connect with them a little further and learn more about their products, services and how text messaging has helped our partners impact their business models. Some of our Partners include:

1. ABC Financial

ABC has been in business since 1981 and currently works with over 7,000 health clubs making them the nations leading software and payment processing provider for the health and fitness.

2. Jonas Fitness

Jonas software was created from the acquisition of software, billing services and other assets of Club Solutions by Fiserv, Inc. and has over 25,000 customers in more than 15 countries worldwide.

These are both partners who have yielded positive results from integrating or using text messaging for member engagement. Our partners have software and payment processing running all of their clients billing needs and also have a text messaging provider improving the communication that is needed in those areas, one text at a time.

The essence of it all was that IHRSA brought us all together, which is exactly why we wanted to attend! Here are some captures from our Marketing team who were there to document it all:

Our team getting taught insight about Jonas Fitness’s product compete and how it helps gym owners make more informed marketing decisions.

Daxko’s Booth at IHRSA San Diego 2018.

A capture of ABC Financials booth at IHRSA San Diego with their team educating passing attendees.


What does Textmunication mean to vendors that attended IHRSA?

The health, fitness and wellness community has made great effort to bridge the gap between a direct consent-based communication avenue. Text messaging, a short and inexpensive way to share information. Its utility has proven how easy it can be for internal and member communication. That is exactly what Textmunication has been able to introduce and has brought with a unique and simple software solution.

If you have not already, meet SAM, the next generation of application to mobile interaction. SAM is an exciting new development crafted by our team that will bring the health, fitness and wellness community a communication experience that is smarter and more automated.

We are extremely excited about SAM because over the years mobile communication formats have proven to have a significant impact on sales, retention, and loyalty. They have made such a positive gesture to marketing as a branding element and have been a compliment to health clubs marketing mixology. Mobile communications mean a lot to every industry especially in the health and fitness because the front office has a lot to tell their members. It must be simple, short-form and timely which is what makes texting viable. These considerations are what created the platform traits of SAM and what will change communication in the health, fitness and wellness community for the years to come.

Text TXHD to short code 52236 to sign-up for news alerts and announcements via SMS.

About Textmunication Holdings, Inc.

Based in Silicon Valley, Textmunication Inc. is a leading mobile marketing solutions provider to more than a thousand clients across North America. An early adopter of next-generation text message protocol Rich Communication Services (RCS), the Company currently leverages its proprietary SMS software platform to deliver robust APIs and integrated solutions to a diverse range of end users including health and fitness facilities, beauty salons, sporting events, hospitality organizations, entertainment and digital marketing firms. Committed to ongoing innovation, Textmunication was recognized by CIO Review Magazine as one of the “Top 20 Most Promising Digital Marketing Solution Providers” of 2018. For more information:

Wais Asefi, CEO
Textmunication Holdings, Inc.
(800) 677-7003

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