Smart Automated Messaging is coming to IHRSA this year. It is convention season in the health and fitness industry and tomorrow one of the biggest trade shows in the nation and is being hosted by IHRSA for the 38th time.
What is IHRSA?
IHRSA is a global community of health and fitness professionals that includes over 8,000 member clubs in 70+ countries. “IHRSA’s mission is to grow, protect and promote the health and fitness industry and to provide its members with benefits that will help them be more successful (Source: Ihrsa.com).
This year the convention is in San Diego, California which is only a 1 and half hour plane ride from our headquarters in pleasant hill, california. This will be the first year that our mobile engagement platform SAM; since its formal deployment, will be in production during the scheduled event.
A Medium for the Health and Fitness
SAM is an approach that aims to append the three relationships within the health and fitness space which include: club operators, technology providers and the member community through a medium we can all relate to. SMS or more colloquially known as text messaging. IHRSA has an assertive innovative nature it places on all of the technology in the health and fitness. The culture at the convention is to bring the cutting edge of your niche to the table. This belief has lead all of the innovative software backed ideas to create some pretty special solutions for all. SMS service providers have proven proposition when it comes to developing member communication and steam lining club operations. There are numerous case studies that tell exactly how effective SMS can be on operational processes such as:
- Accounting and billing collections
- Day-to-day member outreach
- Lead generation
- New member onboarding
- Member retention and loyalty
The exciting take away about it all is it is only the beginning for how this medium will enrich these processes. What was once imagination is now coming to fruition.
From SMS to RCS
Text messaging functionality began somewhere in the early 1980’s (source: Wikipedia). To be completely honest with you, as connoisseurs of the medium and trying to understand its history, it hasn’t changed much. Which is a true testament to its value. That says a lot for the short-form, 160 character medium. SMS is evolving into a more rich message protocol called RCS. The updates would make the medium offer a lot more multimedia capabilities to your messaging experience. Instead of the alphanumeric version we see today (text, numbers, and symbols), it will give the message thread a more engaging canvas, creating functionality for participants that allows creates a path of least resistance when it comes to the buyer journey. You may ask, what that means and that is the big curiosity in the hub surrounding the topic. RCS will make the business to consumer messaging experience very conversational and data friendly. Imagine being able to design conversational layouts for sales scenarios that will guide your leads to the right details, product and cost they are looking for all from within the message thread. You can get a glimpse of how we are currently designing it for two clients here.
SAM is even offering more
SAM is launching, even more, features this year! On top of all the solutions we are bringing other engaging features that include:
- Mobile Scratcher: a digital scratcher that makes unveiling promotional offers more fun! Similar to the experience you have when you make a run to the local convenient store and buy lottery scratcher to reveal your fortune.
- Enhanced loyalty program: a fun rewards scheme that’ll encourage your members to continue the relationship with your health club.
We are extremely enthusiastic about sharing these ideas on what we have been developing for the health and fitness this week. Are you going to be at IHRSA and would like to learn more about what SAM is bringing this year?
PLEASANT HILL, CA / TEXTMUNICATION HQ / APRIL 26, 2018 / Textmunication recently announced that they were awarded and recognized by the CIOReview. The following are their words of commemoration.
We are proud and humbled to bring awareness to one of our greatest achievements that has only been possible because of our leadership, team, stakeholders, and culture.
Textmunication was recently recognized by CIOReview as one of the most promising digital marketing solution providers of 2018. With a huge exclamation, we would like to thank you for believing in Textmunication as your mobile marketing provider in the health, fitness and wellness industry.
See our listing on CIOReview here.
The CIOReview Magazine was founded in 1987 in Framingham, Massachusetts to serve executives and technology decision makers. It is a leading print that is bridging the gap between enterprise IT vendors, buyers and their awareness of each other.
Learn more about the CIOReview here.
A look back at some of the highlights of our team’s journey at IHRSA and what a direct communication channel such as text message marketing means to the health, fitness and wellness industry.
PLEASANT HILL, CA, April, 16 2018 — Textmunication Holdings, Inc. (OTC PINK: TXHD), about a month ago we preparing ourselves for one of the most notorious trade shows in North America to start in San Diego–IHRSA, the International Health, Racquet and Sportsclub Association. IHRSA has created a platform for businesses of all scales in the health and fitness to have a place to meet, greet and connect with one another, furthering the communal ties and relationships of software and hardware contributors.
What is IHRSA?
IHRSA is a unique trade association dedicated to bringing huge awareness to consumer trends, ideas, best practices, the expanding interest of gym owners, all while promoting the most important ideal, which is the vitality. It is an organization that has taken on such immense responsibility but has done so holistically and is growing so much every year.
Why was Textmunication there?
Our team went out to IHRSA this year to meet with some of the great people behind the relationships we have made. To connect with them a little further and learn more about their products, services and how text messaging has helped our partners impact their business models. Some of our Partners include:
ABC has been in business since 1981 and currently works with over 7,000 health clubs making them the nations leading software and payment processing provider for the health and fitness.
Jonas software was created from the acquisition of software, billing services and other assets of Club Solutions by Fiserv, Inc. and has over 25,000 customers in more than 15 countries worldwide.
These are both partners who have yielded positive results from integrating or using text messaging for member engagement. Our partners have software and payment processing running all of their clients billing needs and also have a text messaging provider improving the communication that is needed in those areas, one text at a time.
The essence of it all was that IHRSA brought us all together, which is exactly why we wanted to attend! Here are some captures from our Marketing team who were there to document it all:
Our team getting taught insight about Jonas Fitness’s product compete and how it helps gym owners make more informed marketing decisions.
Daxko’s Booth at IHRSA San Diego 2018.
A capture of ABC Financials booth at IHRSA San Diego with their team educating passing attendees.
What does Textmunication mean to vendors that attended IHRSA?
The health, fitness and wellness community has made great effort to bridge the gap between a direct consent-based communication avenue. Text messaging, a short and inexpensive way to share information. Its utility has proven how easy it can be for internal and member communication. That is exactly what Textmunication has been able to introduce and has brought with a unique and simple software solution.
If you have not already, meet SAM, the next generation of application to mobile interaction. SAM is an exciting new development crafted by our team that will bring the health, fitness and wellness community a communication experience that is smarter and more automated.
We are extremely excited about SAM because over the years mobile communication formats have proven to have a significant impact on sales, retention, and loyalty. They have made such a positive gesture to marketing as a branding element and have been a compliment to health clubs marketing mixology. Mobile communications mean a lot to every industry especially in the health and fitness because the front office has a lot to tell their members. It must be simple, short-form and timely which is what makes texting viable. These considerations are what created the platform traits of SAM and what will change communication in the health, fitness and wellness community for the years to come.
Text TXHD to short code 52236 to sign-up for news alerts and announcements via SMS.
About Textmunication Holdings, Inc.
Based in Silicon Valley, Textmunication Inc. is a leading mobile marketing solutions provider to more than a thousand clients across North America. An early adopter of next-generation text message protocol Rich Communication Services (RCS), the Company currently leverages its proprietary SMS software platform to deliver robust APIs and integrated solutions to a diverse range of end users including health and fitness facilities, beauty salons, sporting events, hospitality organizations, entertainment and digital marketing firms. Committed to ongoing innovation, Textmunication was recognized by CIO Review Magazine as one of the “Top 20 Most Promising Digital Marketing Solution Providers” of 2018. For more information: www.textmunication.com
Wais Asefi, CEO
Textmunication Holdings, Inc.