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What does throughput mean for SMS messaging systems?

What does throughput mean for SMS messaging systems?

They say you can’t teach speed, but in the enterprise messaging space it can be developed and measured based on throughput per second or TPS. Throughput per second is a really important technical concept in regards to the messaging power an application has and if you...

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What makes SMS campaigns effective?

What makes SMS campaigns effective?

What makes SMS campaigns effective? The question that grips marketing strategizers on their voyage to drive sales and build relationships with their consumers. Well if we think about, the things that make all communication effective are universal. Just like in all...

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What is Promotional SMS and Why is it Important?

What is Promotional SMS and Why is it Important?

Promotional SMS programs are the last categorization of messaging types that you will discover when examining SMS campaign landscape. We have already talked about practical examples of transactional and operational SMS programs, the characteristics of each type and...

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What is Operational SMS and Why is it Important?

What is Operational SMS and Why is it Important?

Operational SMS programs are also another extremely valuable grouping of SMS activity that it is important to have a practical understanding around. Like transactional SMS programs we published an article about a few weeks ago, operational SMS activity is another...

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